(Zhang Guangwen / Interview Report) On August 8, France received the Olympic torch at the closing ceremony of the Tokyo Olympics and officially became the host country for the 33rd Summer Olympics and Paralympics. The reporter learned from the French Tourism Development Agency that the preparations for the 2024 Paris Olympic Games, which are currently underway in an orderly manner, will have two highlights: “sustainability” and close integration with classic tourism heritage.
In addition to the traditional sports venues for the 2024 Paris Olympics, the local prestigious architectural heritage and landmark venues will also be combined with traditional sports events in innovative forms to create a brand-new viewing experience. For example, watching a beach volleyball game at the foot of the Eiffel Tower, watching an archery game in Les Invalides, watching a bicycle game on the Champs Elysées, watching a swordplay and taekwondo game in the Grand Palace, watching an equestrian game in Versailles, and Huye Take the bridge to watch the triathlon, watch the skateboarding competition in the Concord Square, etc.
In other words, 95% of the competition venues will be extended from existing venues and temporary venues, and the 2024 Paris Olympic Village will also be a low-carbon and ecologically designed community, with a 100% renewable energy and zero waste strategy. The 2024 Paris Olympic Games will also be committed to becoming the first Olympic Games that fully complies with the Paris Climate Agreement, launching a carbon reduction strategy, and the goal is to achieve a carbon footprint of 55% less than the 2012 London Olympics. The Olympic Stadium is also only a 5-minute drive from the Olympic Village. Olympic ticket holders can also use Paris transportation for free.
In addition to creating an “environmentally responsible” and gender-balanced sports event, the 2024 Paris Olympic Games will strive to allow more people to participate in and share the Olympic spirit, making the Olympic Games the first sports event shared by the public, not just limited to Sports venues, therefore, will be added to the public participation section in history, the public can apply in advance to experience some athletes in marathon and road cycling race tracks. On the other hand, in terms of competitions, following the debut of skateboarding, competitive rock climbing and surfing at the Tokyo Olympics, the youthful and energetic breakdancing sport (Breaking) will be added to the Olympic Games at the 2024 Paris Olympics.
In addition, other cities in France will also actively participate, including: Nantes, Bordeaux, Lyon, Nice, Marseille and other cities will host football matches. Marseille will also be the venue for the Olympic sailing events, and French Tahiti will become The venue for the Olympic surfing event. In the future, the Olympic mascot is expected to be announced in the fall of 2022. The 13.5 million Olympic tickets will be on sale in 2023. It is expected that the opening ceremony of the 2024 Paris Olympic Games will be held on July 26, 2024, and will be opened on the Seine River, using the floating platform on the river surface and the banks on both sides, open to everyone.
Wu Yandong, China Marketing Consultant, Qianxing Resources International Co., Ltd.Said that it is difficult to predict the development of the epidemic at this stage, and whether it is suitable for large-scale promotion of sports tourism projects in 2024 is still full of uncertainty. However, France is a favorite destination of many Chinese tourists, whether it is a return visitor or a first-time visitor, there have been many in the past. Unfortunately, with the rapid development of the Internet age, various video SMS and VR systems have enabled everyone to enjoy the games at home, instead of the previous motivation to participate in the Olympics immersively. Based on this, in order to attract Chinese tourists to the 2024 Paris Olympics, it is necessary to publicize the measures and results of the local active fight against the epidemic for a long time, and also to publicize the determination of the local people to cooperate with the epidemic prevention. Furthermore, the sustainability of the Olympic Games should be promoted from the three aspects of history, culture, wine and food, and natural scenery, so that tourists who come to watch the Olympics can experience the tourism characteristics of France in all aspects, so as to achieve the goal of passing the Olympic Games and France. The purpose of historical and humanistic features to attract tourists. In addition, the development of in-depth exchanges and cooperation at the political, economic, and commercial levels between China and France is also expected to promote people’s participation in the Olympic Games, which in turn will drive tourism. In addition, the visa policy in the post-epidemic era will play an important role.