Home » Pluto TV, the free online platform thanks to advertising, also lands in Italy

Pluto TV, the free online platform thanks to advertising, also lands in Italy

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A paradox and an apparent contradiction: an online platform with linear programming, absolutely free thanks to advertising. And this at the time of the decline of free-to-air and pay TV and the triumph of on-demand paid streaming. Yet discover the egg of Columbus and have a huge success. It is Pluto TV, which ViacomCBS Network International launched in 2014 and which in 8 years has conquered 25 countries on three continents, is viewed by 52 million users per month and offers approximately 400 channels globally. In Italy it lights up on 28 October, and we are country number 26. A bouquet of 40 channels is launched, divided into macro areas: entertainment and reality shows, children, films (8 channels), TV series, music and sport. But already by the end of the year there will be more, also because among those that will light up there will be the so-called seasonal “temporary channels”, two of which are dedicated to Christmas. This happens because, as the ViacomCbs management explains on the occasion of the presentation of the platform, “Pluto TV is an open system, it allows you to reach the niches of the market and it will also be accessible to those producers of content that until now have been” expelled “or marginalized by the television system, both that of traditional TV and streaming ». The platform already contains content from third-party publishers and partners such as Lionsgate, Minerva, KidsMe, Banijay, Cineflix. The European precedents of France (on in March it is already at 75 channels), Spain (90), Germany (100 in November) indicate this trend of expansion.

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Easy to reach, without the need for registration, it can be viewed on the PC at pluto.tv, on smartphones and tablets by downloading the app, while it will be installed automatically on the most recent smart TVs. In programming, the hard core of the schedules consists of the (immense) ViacomCbs archive, which includes titles such as “Spongebob” (a specific channel is dedicated to him) and “South Park”, the comedians of “Comedy Central”, ” Riccanza ”,“ Il Banco dei Punni ”, series at the antipodes such as“ The McLeod sisters ”and“ 16 years and pregnant ”. A good 20% of the content is made in Italy: many reality shows but also a channel dedicated to our cinema, full of many films with Sordi, Monicelli and Avati. With 60% of the programming, however, also accessible on demand.

With Pluto Tv ViacomCBS Network begins to lay the foundations for the arrival at the beginning of 2022 of Paramount Plus, the paid streaming channel that will instead offer premium content: new “original” productions and recently released titles acquired on the market, on the model imposed by Netflix and Amazon Prime.

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