Guangzhou football, nurtured by the profound Southern Guangdong football culture, has always played an important role in the territory of Chinese football. The people of Guangzhou love football and care about the dynamics of the football circle. A match can make a city boil. Recently, a major event in the Guangzhou football circle has once again aroused heated discussions. On the afternoon of December 27, 2021, at the 12th Party Congress in Guangzhou, Guangzhou Party Representative, Party Secretary and Chairman of Guangzhou Pharmaceutical Group Co., Ltd. In an interview with reporters, Li Chuyuan said that in 2022, Guangzhou Pharmaceutical Group intends to reconnect with Guangzhou football.
Li Chuyuan’s statement means: After 12 years, the figure of Guangzhou Pharmaceutical Group will most likely return to the Super League. Guangyao Wanglaoji will also make an important contribution to Guangzhou’s goal of building a “sports city”.
Reincarnation in 12 years, Guangyao intends to take over Guangzhou Football
In the history of football in Guangzhou, the name “Guangyao” has long been left behind. In early 2006, Rizhiquan withdrew from the Guangzhou Football Team. Guangzhou Pharmaceutical Group acquired 90% of the shares of the Guangzhou Team and established the Guangzhou Pharmaceutical Football Club. The Guangzhou Pharmaceutical Team went all out to surpass. In 2007, under the leadership of head coach Shen Xiangfu, the Guangzhou Pharmaceutical Team succeeded in the Super League three rounds ahead of schedule and won the Chinese League Championship. In early 2010, Guangzhou Pharmaceutical Group withdrew from Guangzhou Football, and the club was temporarily managed by the Guangzhou Football Association. In March of that year, Evergrande Group took over the Guangzhou team.
Until recently, Li Chuyuan said in an interview with reporters: “Guangzhou Pharmaceutical Group intends to return to the Super League with Guangzhou football in 2022, but there are no specific measures yet, and it is still at the stage of intentions and ideas.” This is undoubtedly a game for Guangzhou football. A shot tonic, it also indicates that 12 years later, Guangzhou Pharmaceutical Group intends to step forward again to fully support the development of Guangzhou football, and Guangzhou Pharmaceutical Wanglaoji will also help Guangzhou become a “sports city”.
The news sparked heated discussions throughout the city. On December 28, Wanglaoji, a brand of Guangzhou Pharmaceutical Group, issued an interaction on the official Weibo: “Guangyao Group successfully entered the Fortune 500 in 2021. This also means that we have to shoulder greater social responsibilities. This time, if we have a chance, Once again, to get involved in football, which team do you prefer? (Guangzhou Team/Guangzhou City Team).” More than 9,800 netizens voted on Weibo. In the comment area, the fans expressed their support for the Wong Lo Kat team and the national brand Wong Lo Kat, “I will only drink Wong Lo Kat in the future! Always support Wong Lo Kat!” Enthusiastic fans have been involved in the discussion, and the national brand Wong Lo Kat has once again received strong attention.
Get together again, demonstrating the confidence and strength of Guangyao’s large enterprises
Of course, the Guangzhou Pharmaceutical Group, which will return to the football circle again in 12 years, has a higher corporate strength. As China’s largest pharmaceutical company and China’s largest production base of proprietary Chinese medicines, Guangyao Group has a listed company “Baiyunshan” and more than 30 companies. It has formed four major business segments, namely, Danan Pharmaceutical, Dahealth, Commerce, and Medical. Chinese medicine, chemical medicine, biological medicine, medical commerce and other fields are in a leading position in the country. In 2021, Guangyao Group was listed on the Fortune Global 500 list for the first time, ranking 468th, becoming the first company in the world to enter the world‘s top 500 with traditional Chinese medicine as its main business.
In addition, Guangyao Group has unique characteristics in its Chinese medicine business. It has 12 Chinese time-honored brands including Wanglaoji, which account for half of the time-honored brands in the national pharmaceutical industry. In 2012, Wanglaoji, a national herbal tea brand, returned to Guangyao Group. Guangzhou Wanglaoji Health Industry Co., Ltd., a subsidiary of Guangyao, became the core enterprise of its large health industry sector. It has maintained rapid growth in revenue and profit for many years, and is striding forward for Guangyao Group. The Fortune 500 has played an important role.
From a small herbal tea shop in 1828 to a “Chinese national beverage brand” with a trademark evaluation value of up to 108 billion yuan, Wanglaoji’s long-lasting prosperity is inseparable from its positive response to the needs of the times. Today, Wanglaoji’s sales network covers the world, with over 10 million terminal outlets and annual sales of more than 20 billion. It firmly occupies 70% of the market share of the herbal tea industry and is showing a strong development trend.
Reshape the core values of Guangzhou football, Wanglaoji’s “Auspicious culture” conveys the responsibility concept of health, auspiciousness and happiness
With the Tokyo Olympics, the World Cup and even the Winter Olympics approaching, sports craze has set off across the country. At present, the two teams that the fans are discussing are in trouble, no matter which one of the Guangzhou Pharmaceutical Group takes over, they need to reshape the core values of the team.
In fact, the development of Guangzhou Pharmaceutical Group is closely related to Guangzhou health culture and Chinese traditional medicine culture. In recent years, Guangyao Group has not only proposed the concept of “fashion Chinese medicine”, but also built a 5A Lingnan Chinese Medicine Museum on the basis of Shennong Caotang, actively participated in the football cause of Guangzhou, and contributed to the “Guangdong Medicine Program” for the “healthy and happy” people of the world.
And Wang Laoji happens to have the traditional cultural heritage of “good luck” that is loved by the people and the healthy attribute of “fear of getting angry”. The “Ji culture” extended by its brand value will become a central bridge for uniting players and fans.
Compared with the auspicious and beautiful meanings that we are familiar with in our daily life, the “Auspicious culture” projected in sports has become a symbol of auspicious happiness, positiveness, health and vitality. In recent years, Wanglaoji has implemented the “brand rejuvenation” strategy, not only working with college students to promote the development of second-class activities such as sports, but also actively reaching in-depth emotional exchanges with young people who love sports, and integrating the spirit of football into the lives of young people. The way and the spiritual and cultural aspects have promoted the “a gust of wind” in the football culture atmosphere.
At the same time, under the guidance of “Ji culture”, Wong Lo Kat has been interpreting the responsibility of national brands with practical actions and fully interpreting the brand’s sense of social responsibility.
At the end of 2018, Wanglaoji took on the task of assisting Guizhou’s prickly pear industry, efficiently developed a series of prickly pear products, and innovated the whole industry chain support model of “industrial layout, consumption poverty alleviation, and technology empowerment”. In 2020, the sales of Ci Ning Ji series products will exceed 500 million yuan, effectively driving the development of the local economy. At the beginning of 2021, Wanglaoji established the “Ci Ning Ji” Rural Revitalization Fund to further promote the development of the prickly pear industry from the five aspects of technology, industry, ecology, education and culture. Cili Ning Ji will also maintain a rapid growth momentum in 2021. Next, Wanglaoji will actively use the successful experience of prickly pear to help the lychee industry, develop products such as sea salt lychee beverage, lychee, and contribute to the development of Guangdong’s lychee industry.
In addition, Wong Lo Kat has always been committed to promoting China’s “Kyrgyzstan culture” and communicating with the market in a way that young consumers like to hear and see. At the beginning of 2021, Wang Laoji cleverly combined the “Auspicious culture” with Chinese surnames. During the Spring Festival, he used the “Surname Can” to send auspicious gifts to every household, which was well received in the New Year goods market. As the year 2022 is approaching, Wang Laoji has made more in-depth creativity, combining the long history of surname totem culture with “Ji culture”, displaying more than one hundred caste totems on the tank, so that traditional Chinese culture can be further inherited.
Whether it is responding to the country’s strategic goal of building a “healthy China”, supporting Guangzhou’s construction of a “sports city”, or insisting on promoting China’s “Kyrgyzstan culture” and carrying out product innovation, Guangyao Wanglaoji continues to demonstrate its corporate strength and social responsibility. Wong Lo Kat’s brilliance written on the football field will continue to be interpreted. Under the new mission, let us look forward to more powerful actions by Wong Lo Kat to make the world more auspicious.
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