The hearing of Agcom President Giacomo Lasorella on the Dazn issue is scheduled for Wednesday at 2 pm in the Transport and Tlc Commission of the Chamber. It will be then that, in all likelihood, it will be possible to know more about the investigation that the Authority, following the Council meeting on Thursday, opened against the streaming platform which, in partnership with Tim, was awarded for the next three years the broadcasting rights of Serie A.
A formal intervention by Agcom which, as told by the milanofinanza.it website, obviously responds to the need to shed light on what is a problem linked to the innovations introduced by the Lotti decree of March 2018 with the subdivision of the linked TV rights cake for 8% to the audience.
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According to what was verified by Il Sole 24 Ore, the investigation would be based on four issues which Agcom intends to ask Dazn to account for: the discrepancy of the audience data with respect to those provided by Auditel; the lack of a third party certifier, like Auditel, instead of data produced in house and then validated by Nielsen; the need to know more about the metrics used to count people using the web channel; the fact that the data are not public but available to professional operators only using a paid platform. From Agcom within the investigation should then also arrive an indication to Dazn to adapt to the dictates of the Authority for the part of user protection.
Agcom’s move precedes a key weekend for Dazn as he prepares for the litmus test of Napoli-Juventus, scheduled for today at 18, but also of Milan-Lazio, another cartel match, again tomorrow at 18.
No official communication from the platform, but according to what transpires the break for the national team would have been exploited by Dazn for the strengthening of its server network. We will see. Not to mention that for Dazn the next matches will certainly be used as a yardstick with respect to the offer of Amazon Prime Video which on Wednesday will exclusively broadcast the Champions League match between Inter and Real Madrid. “Dazn is a constructive provocation for the market,” he said yesterday in an interview with The sun 24 hours the CEO Publitalia (Mediaset) Stefano Sala.