It looked like one unstoppable growth and never ending but – perhaps because of the pandemic and the consequent crisis of the semiconductors, fundamental to produce the devices – the smartphone sale suffered a significant decline in the third quarter of 2021. There contraction is 6.8% and, even if it does not represent a wake-up call, it is nonetheless a significant data in a market accustomed to significant growth. The data comes from the last report of Gartner, a company engaged in hi-tech research and analysis. The small crisis, according to analysts, does not affect them too much high-end smartphone of Samsung, Apple, Xiaomi, Oppo and Vivo but invests in a way much clearer mid-range and low-end devices.
The most expensive smartphones resist
The Gartner report highlights how the semiconductor crisis and the resulting decline in smartphone sales did not touch all brands in the same way. The most famous brands – evidently for the greater purchasing power of strategic material on the market – have not suffered too much from the lack of supply of semiconductors.
Samsung once again confirms its leadership in the smartphone market with around 69 million devices sold in the third quarter of 2021, in drop however, compared to the same period last year when the sales figure was estimated at 80 million pieces.
On the second step of the podium there is Apple. The iPhones sold are nearly 50 million, with a trend in increase compared to last year when the American company had managed to sell about 40 million devices.
Chinese brands hold up the blow
Behind the market leader we find three Chinese companies which produce smartphones. In third place in the ranking of mobile phone sales in the third quarter of 2021 is there Xiaomi with almost 45 million devices, fourth the devices of Vivo with 36 million and fifth place for Oppo with about 33 million pieces.
All the other manufacturers are in severe crisis, with sales that have risen from a total of 140 million smartphone in 2020 to just over 110 million this year.
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