To celebrate the highly anticipated final that will determine the winner of the top European football competition, Snapchat announces a new “Inter Jersey” lens to allow all black and blue fans to virtually wear the official shirt of their favorite team.
Directly from the stadium stands or sitting comfortably on the sofa at home, the Lens will allow Snapchatters to share their emotions in a personalized way and support the Milanese team at any time.
To use it, just open the app and scan the Snapcode: by setting the camera in selfie mode, Snapchat’s Live Garment Transfer function will position the digital shirt on the moving video of the body, wrapping the arms and torso and erasing all traces of clothes underlying. Snapchatters will thus be able to give a touch of black and blue to their Snaps, before and after the decisive match. Users will also be able to access the Lens through Inter’s Snap Star account.
“We are thrilled to collaborate with one of the top-level clubs in Italian football such as Inter, to allow countless black and blue fans to support their team by wearing the official shirt at such a hot time of the season. Thanks to its innovations and continuous developments in its AR technologies, Snapchat offers football fans around the world new ways to express themselves, to fully experience matches and share their emotions in real time with loved ones, authentically and through their favorite channels , be it Chats, AR Lenses, Calls, Stories or using your Bitmoji avatar,” explained Alejandro Arenas, Snap Inc. International Sports Partnerships.
To get closer to the fans of the teams that took part in the biggest club competition in the world, Snap has also dedicated a Lens to each of the following teams: Manchester City, Real Madrid, FC Barcelona and PSG.
Live Garment Transfer is a custom element of Lens Studio that enables photorealistic rendering of the top of an outfit using photos. This new feature opens up new opportunities for Lens creators to create augmented reality try-ons without the need for 3D assets, making AR digital fashion more accessible and immediately achievable for developers.