Home » Sneaker Chaohui | Li Bo: Collection of hobbies to career dreams, just because of love_Event Focus_Sports Channel

Sneaker Chaohui | Li Bo: Collection of hobbies to career dreams, just because of love_Event Focus_Sports Channel

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Sneaker Chaohui | Li Bo: Collection of hobbies to career dreams, just because of love_Event Focus_Sports Channel

Editor’s note

Some people say that China has the best football fans in the world. They traveled all over the country with their home team in the north and south. They are keen on the collection of football around their hometown team. They are committed to creating their own fan stand culture… Chinese football may be the spittoon of the society, but it is still the heart of the fans. in the Holy Grail.

Collection hobbies to career dreams, just because of love

I am Li Bo, a fan of Beijing Guoan, and I am very happy to share my story with you through “Sneaker Chaohui”.

I have a wide range of occupations, including cultural and creative product manager, film and television director, and trend culture self-media blogger. The biggest hobby in life is to collect good products that I love. Maybe friends who have known me in the past two years will think of sneakers, but today fits the theme, and I will recall with you a previous experience of collecting Beijing Guoan jerseys. Just because of love, I would like to sympathize with you.

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Q: Talk about your Beijing Guoan fan experience and your Beijing Guoan jersey collection experience

childhood love budding

My love and inspiration for Guoan came from my father. My father loved watching football, so I have been sitting in the stands of the Workers’ Stadium since I was 6 years old. At that time, Guoan’s schedule, names, and memorization were more familiar than Tang poetry. At that time, the closest thing to me was wearing this small Guoan every day. You don’t think it’s fake, it doesn’t affect the love at all, and it’s precisely it that opens up everything in the future.

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love collection period

The first year of my jersey collection is ’07. That year, Guoan had the closest chance to the championship in history. Although it was a pity in the end, Guoan returned to the vision of Beijing sports fans in 2007. I am earlier than others, after all, I have that experience when I was a child. The ten years from the age of 7 to 17 is also the golden period for the establishment of various interests and hobbies. The main influences on me are those cartoons when I was a child, Jay Chou, hip-hop trend culture, NBA stars, etc. Based on my hobbies, I am very fond of the above-mentioned collections of the corresponding toys, CDs, clothing, sneakers and other series of bearers. The hobby that may collect is formed in this way.So when Guoan returns to his vision, he grows up again, and has the ability to go to the scene, expedition, and buy products, then[玩]Get up.

The jersey is naturally the best carrier. I am very lucky. I haven’t started collecting it yet. The most priceless one is already in my hands, the fake 97 when I was a child. Starting from 2007, my collection trajectory can be summarized in three stages. The first stage is that I want to collect the historical breaking latest news of Qi Guoan. I am glad that I started early. The jerseys are basically changed every two years, so from 2007, I will get about 7 pieces. But the most unforgettable period is this period. There were not as many ways to find a way now. The main channels were Tieba, fans Q group, certain treasure, etc. Clothes could only rely on luck. There is no money yet, but there is an endless drive to find and save money. I remember the sense of accomplishment after collecting everything before 2007.

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The second stage is to collect the team’s training equipment. The competition uniform has limitations. The training equipment can make you the same style as the players in your life. Some of them are commercially available, but more boutiques are not in the market. For sale, such as some pullover sweaters, shark skin, etc. These are mainly supplied by some internal resource gods. The highest moment of light (13) at this stage is the match day scene, and everyone’s eyes will be focused on you.

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The third stage is the process of simplifying the thinking. When one’s own experience has passed through the satisfaction of quantity and possessiveness, the necessary streamlining and appropriate upgrading are inevitable.I started to concentrate on collecting national security uniforms over the years[亲穿落场版], the amount collected every year has decreased, but it still maintains pure love and motivation. The collection will become more and more complete, and sometimes my jersey will be used in the club’s activities. It’s a wonderful experience.

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Q: Tell me about your biggest insights and gains during this student period.

I think anyone who has paid for their love can publish a book in the process. The harvest is also multi-faceted. For example, it is because of love to focus on doing things, which is very helpful for doing things in society in the future. Another example is that the huge scale is accumulated step by step, and each piece requires luck and patience, and the mentality is also exercised. Externally, I will make a lot of friends, the media, keep in mind a lot of memories, and I will also see the rewards of time. Because of my love, I have been invited to participate in many club activities, interviewed by media such as video/radio/text, and even filming This is the Nike Super League jersey advertisement for the new season. Looking back now, I am very envious of the enthusiasm of my student days, and it is these that have become the stepping stone to my career dream after graduation.

career dream period

After graduating in 2014, I chose to continue my love, and with these resumes, I joined a leading company in the sports industry headquartered in Beijing Gongshen. The reason is simple. In the period when IP was just being discovered and paid attention to, many rights and interests of many clubs and national teams in Beijing Guoan and even the Chinese Super League were here. Naturally, I was placed in the whole process of developing and selling the club’s licensed derivatives. Over the years, he has been gradually responsible for the presentation of official derivatives of the Chinese Super League/National Team in Guoan/North China. Thousands of categories have been developed.

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Q: This experience must be unforgettable, and it is also the dream of many young fans. Tell us about your experience.

It is no exaggeration to say that this is the official licensed derivatives produced by each club in the true sense of the systematic and large-scale production of the Chinese professional league. In five years, I have also experienced the growth from a beginner to a project manager. We have successively opened an online flagship store for Beijing Guoan, as well as an official flagship brick-and-mortar store under the Gongti Stand. Produced hundreds of categories of fans peripheral products. As the store manager and the main person in charge, I have seen the joy of the products developed by myself becoming popular, the enthusiasm of fans in the flagship store on game days, and the players signing in the store. The smiling faces of the sales fans have also seen the desertedness of the store when the results are low and during the off-season. It’s wonderful to see my dream progress from fan to practitioner.

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Q: Tell us about your most satisfying product.

During the entire cycle of being in charge of the franchise, I have always insisted on the cultivation and establishment of fan culture, so I have always sought to bring fans another item for fans to collect and commemorate, in addition to the jersey collection, which can also reflect the culture. Fortunately, I did it, that is, to establish a national security badge culture. In the design, the expression of the city/team/spirit level is steadily and accurately given to each badge, and accompanied by the game, with my own previous love for sneakers, jerseys, and mature marketing references such as nike. From the beginning when no one cares about it, to the fans who find it wonderful and collect it one by one, many fans may not know who the creator is, but I am very glad that my products are liked by them.Now I heard that the two sets of badges I developed in 2016 and 2017 have arrived in the secondary market.[天价]Congrats to those who have.

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Q: Why does it respond well?

Generally speaking, it is because of your own love. Love will make you more attentive in doing things related to it. I am a fan, and it is the fans who understand the fans. There is also quality control. I try to strictly control every product from planning/design/production/sales/dissemination, and keep improving. Maybe this is related to my style of work. I am afraid of slap in the face, tired and happy. You do something with your heart and they will see it.

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Q: Do you have any regrets?How to evaluate the current club franchise market

The biggest regret may be that the performance of Guoan and some teams in those years was not satisfactory. It was a derivative of the game’s popularity, and it was difficult to say satisfaction with sales and attention. As for the current market, I am still optimistic. Many excellent companies have brought in more abundant products, standardized management, and professional marketing. My friends are also continuing to cultivate in this battlefield. Coupled with the spread of the Z era, there are still There are fans in every city who love their team. It will definitely be better, maybe one day, I will return.

Q: From an enthusiast to a practitioner, what does this history of Guoan mean to you personally? What has been the biggest meaning of collecting jerseys for you over the years? What wonderful things has it brought to your life?

I would describe it as wonderful. A small jersey in childhood has become a collection of dozens of teams, and it has become the first job in my life. After studying in the industry, I have become a cultural and creative product person, bringing partners and Business. At the same time, I have exercised the multi-faceted ability of integrated marketing, so that I am currently competent in multiple dimensions such as new media communication, product customization, and party A services. And it also contains unforgettable highlights and making friends. From fans to work, from collecting clothes, to making products for fans and fan organizations, the biggest meaning should be pure love and then enjoy it.

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Q: Regarding the collection of sneakers, we know that it is currently your largest collection section. What is the overall situation of the current sneaker collection? What is your main collection of shoes? Do you think there are any similarities and differences between the sneaker collection and the jersey collection?

Sneakers are my biggest collection hobby. Its trajectory is very similar to the above jersey, and I like it earlier. When I was 13 years old in 2003, I fell in love with the sneakers of the “96 Golden Generation” and hip-hop culture. The difference is that in that In the 1990s, the price of sneakers was high, so the dream period was also after the economic ability. Regarding my sneaker story, I hope to continue to have a deep chat with Chaohui in the future, it is very exciting;

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My collection is mainly pinned on sneaker culture, such as all Jordan’s authentic generations, AF1’s representative cultural bearing, etc. Such as zodiac signs, city restrictions, etc. At this point, I may have the same philosophy as mine. I like products that have culture and can carry feelings; compared with jerseys, the common point is that they are all carriers of the protagonist’s love for them. The difference may be that everyone looks at them. angle. Loveless people feel that it is not practical to burn money, and vested interests feel that the economic value is different, but for true lovers, they are no different.

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Q: We understand that you are currently creating your own IP account content in the short-view screen field.[想象力博物馆]talk about it

I hope that this account can convey my collection of sneakers, good products and cultural ideas to everyone, find memories that resonate with everyone, and the real cultural vitality of products other than prices and gimmicks. Let the current students and friends really know how to love. The museum here is actually Li (Bo)’s (objects) sharing (mall) In the future, maybe I will convert my previous experience into products. Imagination is naturally the premise of developing all good things. You are also welcome to your account and live broadcast. communicate with me.

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Q: Finally, can you give some suggestions to students and friends about collections?

Now is the best of times and the worst of times. There are countless good things that come into your eyes every day, but also mixed with various purposes to confuse you. I have seen too many people for hobbies, come and go quickly. But there are also admirable people. I admire the perseverance of the die-hard stand behind the goal, admire someone who can last a lifetime with one hobby, admire 3,000 sneakers, and someone who only loves AF1 for 20 years…

Try to slow yourself down, find true love, and stick to it with pureness. Although it deviates from traffic and has nothing to do with value, it benefits for life.

personal social platform

Content update

Tik Tok:Limagine Imagination Museum

life update

Little Red Book:Limagine Imagination Museum

Station B:Limagine Imagination Museum

Weibo:Li Bo – Limagine Museum of Imagination

Above picturesProvided by Li Bo with permission

In this issue, you can leave a message on the official WeChat account of Hongwang SportsShare your favorite sports merchandise and tell what it means.We will use a lottery system to randomly select from all reader comments2 lucky readersGet the corresponding prizes below.

lucky reader one

Home Party Luerle Liqueur (worth 1,000 yuan)

UZIS ACE Aurora 2.0-Lake Blue (Women’s) Basketball Socks (worth 59 yuan)

Royal MEN Whitening Moisturizing Cleanser (value 69 yuan)

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lucky reader two

UZIS ACE armor 4.0-granite actual basketball socks (worth 59 yuan)

Home Party Charm Soda (worth 98 yuan)

Royal MEN Whitening Moisturizing Cleanser (value 69 yuan)

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The pictures of the prizes are for reference only, please refer to the actual product

Thanks to our partners for their strong support of this column

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