‘Stranger Things’, le serie Netflix conceived by the Duffer brothers, it is becoming more and more a mass social phenomenon. There fourth season broke record after record, not just in terms of views (with 7.2 billion minutes it is the most viewed English series ever on the platform) but also for the ‘intrusions‘which is getting in the real world. Success also pushed Spotify to sign an agreement with the producers.
What does Spotify have to do with Stranger Things
In the fourth season, the super villain is Vecna, who kills her victims by introducing herself into their own mind. When Max – one of the protagonists – is captured and hypnotized, her friends discover that the only way to save her is to use the musica. They then make her listen to hers on a Walkman – in full 80’s style favourite song. Those notes manage to distract the girl from the clutches of the monster coming from Upside down. For this reason, the giant of streaming music Spotify has created in agreement with the producers a playlist able to collect the songs favorites of each registered user.
How the playlist works
As announced on the official Twitter profile by ‘StrangerThings’, the app of Spotify generates on the profile of anyone who requests it, the so-called ‘Upside Down Playlist’ (literally the Upside Down Playlist). The song list contains the fifty tracks most listened to on average by the profile owner. The song at the top of the collection it is the one that would potentially be able to snatch the user from Vecna’s clutches.
Kate Bush e ‘Running up the hill’
This is not the first link that the TV series conceived by the Duffer brothers ha with music. In recent weeks the song ‘Running Up That Hill’ by Kate Bush – what in ‘Stranger Things‘manages to save Max from Vecna - he was back on top of rankings around the world despite being released in 1985. The song reached number 1 on the US chart by iTunes, in the Top 100 Italy of Apple music and in the global Top 50 of Spotify. Today, more than a month after volume one of the serie and a few days after the publication of volume two, the piece continues to be among those in high rotation around the world.