Home » Taking the country as the tide | The Olympics drives the domestic sports brand to “break the circle”, and Lefing is particularly eye-catching_TOM News

Taking the country as the tide | The Olympics drives the domestic sports brand to “break the circle”, and Lefing is particularly eye-catching_TOM News

by admin

This year’s Tokyo Olympics is full of fashion! Many Olympic athletes’ products of the same type are also popular, becoming a hot item that people are rushing to buy. On August 2, Taobao released the same popularity list for the 2021 Olympics. The list showed that the same yellow duck hairpin and carrot hairpin of the Olympic first gold winner Yang Qian led the popularity list; Chen Meng’s table tennis racket necklace and Hou Zhihui used it Olympic surroundings such as Fengyoujing also occupy the top ten positions in the list.

In addition, the quotations of the Olympic athletes have become a source of inspiration for businessmen. They quickly created innovative “national tide” new products-“My time is here” T-shirt, “He can’t beat me” canvas Bags, “As long as the motherland needs me” pillows, “stable” mobile phone cases, etc., have caused a large number of netizens to watch.

In addition to these new national trends full of creativity, the Olympic suits created by various sports brands for athletes are also a highlight in the Tokyo Olympics. In the arena, the Chinese Olympic athletes’ uniforms were very national-tide appeal, and they became the focus of the audience as soon as they appeared, which amazed the audience. For example, “Yizhong Moutai” Biyin Lefen created the second-generation Olympic game uniform for the Chinese National Golf Team (hereinafter referred to as the national team)-Five-star jersey II, which is fashionable in style, full of functions and full of features. The implication is deeply loved by Olympic athletes and audiences.

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The overall design of the Five-Star Tabard II is very good. First of all, the Five-Star Tabard II is based on the national trend and combines the national flag color with the traditional colors of the Forbidden City. In the gradual change of colors, the “flying dragon” rises into the sky and is hidden in the auspicious clouds. Full of blessings and wishes for good luck; secondly, Biyin Lefen has continuously collected sports data of Olympic athletes through repeated research on golf ergonomics, and after many adjustments, customized the best version of comfortable fit for athletes. At the same time, high-tech fabrics with powerful functions such as moisture absorption, quick-drying, breathability, and UV resistance are used to achieve the organic unity of clothing functionality and comfort, ensuring that athletes can swing freely on the field and show their style.


Taking the country as the tide | Olympics drives the domestic sports brand to


Taking the country as the tide | Olympics drives the domestic sports brand to

It is reported that during the golf competition, my country’s four famous players Feng Shanshan, Lin Xiyu, Yuan Yechun, and Wu Ashun all appeared in the five-star jersey II, which became a beautiful scene on the court. The bright five-star jersey II fully demonstrates the high-end taste of the Chinese Olympic athletes’ high-spirited and dignified atmosphere; the “lucky clouds”, “flying dragon” and other elements in the jersey, which represent the profound heritage of Chinese traditional culture, also speak silently about China The prolonged civilization and the vigorous spirit of Chinese people have made countless people feel proud and proud.


Taking the country as the tide | Olympics drives the domestic sports brand to


Taking the country as the tide | Olympics drives the domestic sports brand to

It is worth mentioning that in addition to creating the five-star jersey II, Biyin Le Fen also specially set up the “Biyin Le Fen Chinese National Golf Team Olympic Gold Award”, and joined hands with the four major national team players to shoot Olympic movies and themes. The video…It can be seen that as a partner of the national team, Biyin Lefen not only assists the national team in the Olympic Games with practical actions, but also actively undertakes the important task of spreading traditional Chinese culture, taking the country as the trend, and integrating traditional culture into clothing. To show the charm of Chinese culture to the world.

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Taking the country as the tide | Olympics drives the domestic sports brand to

Since its establishment in 2003, Biyin Lefing has been deeply involved in the subdivision of golf apparel, focusing on product development and innovation, insisting on creating high-quality goods with ingenuity, and striving to bring consumers more high-quality and high-grade apparel experiences. In recent years, Biyin Lefen has also kept pace with the development of the times. Through continuous in-depth cooperation with Guochao IP and with many celebrities in shooting fashion blockbusters, it has continuously led the new high-end Chinese fashion trend. In this process, Biyin Lefen actively practiced the role of a big country brand, using clothing as the language, taking the country as the tide, showing the Chinese traditional culture to the people and the world with high-end quality, and spreading the self-confidence of Chinese culture. In the future, I look forward to Bien Lefen continuing to join hands with the national team and bring us more surprises in the next two Olympic Games!


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