The classic returns, the legendary eternal new high-end sports fashion brand LI-NING 1990 (Li Ning 1990) is officially released

As a professional comprehensive sporting goods brand company, Li Ning has always insisted on innovation and cultivating the professional sports field since its establishment. At the same time, with strong design capabilities, we will continue to explore the design fusion of sports and fashion. With the upgrading of the consumption structure in the Chinese market, clothing as an expression of self-expression, quality, philosophy, and values ​​conveyed by the brand have become an important consideration for consumers in their clothing choices in diverse life scenarios. Relying on the rich accumulation of the brand and in-depth insights into current consumer trends and consumer needs, Li-Ning Group has expanded its product structure as a leader and opened up the layout in the field of high-end sports fashion.

As a new independent high-end sports fashion brand under the Li Ning Group, LI-NING 1990 (Li Ning 1990) has returned to the classics, carrying the valuable cultural and spiritual assets of the brand in the development process of more than 30 years since its establishment. Continuing the classic visual design when the brand was founded, combining with the philosophical concept of China’s Tianyuan District, interpreting and outputting a new visual image with modern art techniques, representing the LI-NING 1990 (李宁1990) brand classic-the eternal style concept, which contains the brand development The abundant power in the course is also a new interpretation of the brand spirit.

LI-NING 1990 (Li Ning 1990) takes Mr. Li Ning’s sports spirit as the inspiration muse, sports genes as the creative inspiration, fusion of Chinese art and culture elements, and creates a great sense of design through minimalist tailoring design language and exquisite fabric craftsmanship. , Fashionable silhouette. The 2021 autumn and winter series draws inspiration from champion gold medals, award-winning suits, and hero boots that carry national pride, and reshapes them in a fashionable way to create fashionable items with contemporary textures. Interpreting fashion styles with functional fabrics, and the tailoring of ready-to-wear garments ingeniously blend sports and fashion, becoming the iconic shape of the 2021 autumn and winter series. In addition, the application of design elements such as ancient blue dyeing and colored pottery of the Song Dynasty presents a brand-new image of Chinese art and culture.

On November 4th, Shanghai Shangsheng Xinsuo, the brand launched an immersive art style journey of exploring “classic-eternity” for the guests through three themed spaces. Mr. Qian Wei, Executive Director and Co-CEO of Li Ning Group, Mr. Li Qilin, Executive Director of Li Ning Group, and Mr. Jin Dixuan, Vice President of Li Ning Group attended the event, and Mr. Qian Wei announced the official release of the LI-NING 1990 (Li Ning 1990) brand. In the center of the art space, young members of the Shanghai gymnastics team performed the pommel horse event with Mr. Li Ning’s iconic gymnastics movements, recreating the scene of Mr. Li Ning’s athlete’s period, paying tribute to Mr. Li Ning’s highlight moments on the field, and filling the atmosphere before the brand’s release. feel. The LI-NING 1990 (Li Ning 1990) new product exhibition space presents a new style of imagination for the guests present. Li Ning’s brand memory space is full of important moments in the brand development process, connecting the past and the present, looking back on history, and dreaming about the future. On November 5th, LI-NING 1990 (Li Ning 1990) immersive art exhibition will be open to the public. Interested friends are welcome to come.

LI-NING 1990 (李宁1990) has independent online and offline retail channels. The offline store space design is based on the concept of traditional Chinese “style”. The simple colors and lines outline the store space, interpreting the fashion of “using simplicity to control complexity” The truth. The ceiling adopts the overall luminous grid form, which integrates Chinese architectural elements, and the cashier area is designed with the entire screen of the sky and the wall, which has a very visual effect. Following the brand release, LI-NING 1990 (Li Ning 1990) will open its first store in the world at Parkview Green in Beijing on November 6. On November 13, the first store in Southwest China-Chongqing Raffles City Store will also officially open.

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