CEO Gazidis: “You can also win the championship by following different logics” And the Elliott fund is preparing to sell to the Americans of RedBird Capital
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Nobody believed that in such a short time Milan would have reconquered Italy. He did so with an unusual model for our league, based on a very low average age and a declining wage pool, which dropped to 80 million gross from 120 three years ago (the fifth in Serie A after Juventus, Inter , Naples and Rome). Now the next step will be to find out if he will be able to take back the noble areas of Europe by making his way further in the Champions League, a competition where millions flow in rivers as evidenced by the excessive power of the Premier League giants or the stratospheric renewal of Mbappé’s contract. with Psg.
“That’s tomorrow, now let’s think about the party,” says Ivan Gazidis, the Rossoneri CEO who has charted the winning route, thanks to a cosmopolitan career between the United States and England. In reality, the South African manager already has clear ideas, as he toasts at Casa Milan before the big catwalk in the afternoon with the team on the open bus around the streets of Milan greeted by a huge crowd (shame about an offensive banner raised by the players in the against Inter’s victory in the Italian Cup). «Nobody thought that this Milan would win the Scudetto. Now these guys will also improve in Europe. Because, when you have such young players, the beauty is that they progress from year to year. Look at Leão. No one a year ago would have imagined that it would have been so decisive ».
Gazidis sweeps away the clichés of our football, stratified in a vision that has only made Italy waste time compared to other movements: «The game has changed. It has become faster, young people are needed. It takes more courage. I never understood why in Italy you repeat that “the shirt weighs”. We have shown that you can win a championship by following different logics. Serie A must open up to news ». Gazidis thinks of the need not to break up the game, progressively approaching a form of effective time, with the caution not to extend the duration of the games too much. The president of AC Milan, Paolo Scaroni, invites the League not to waste the opportunity of this exciting scudetto sprint between Milan and Inter to enhance the image of the Italian championship abroad and therefore monetize the next sale of international TV rights.
Via Rosellini wastes no time. For the first time, a film of the season will be made in four episodes of 26 minutes each and will be distributed in 138 countries. The reference is represented by the narrative used in American sports. And the United States is the approach that is changing European football. Milan teaches school with the Elliott fund, close to selling Milan to RedBird Capital which has among its shareholders and consultants Billy Beane, the inventor of the Moneyball model in baseball: algorithms, courageous scouting and low wages. It also works in football. In the case of Milan, the Ibrahimovic effect, the team’s motivational leader, contributed, as demonstrated by the speech at the Scudetto party: «Not many believed in us. With these words we have become stronger. Now celebrate as champions because Milan is not Milan, but Italy is Milan ». And now it will try to become Europe again. –
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