Home » The new season of the Chinese Super League is about to start. Fan Zhiyi unlocks Migu’s new identity as the recommendation officer of the Chinese Super League – China Daily

The new season of the Chinese Super League is about to start. Fan Zhiyi unlocks Migu’s new identity as the recommendation officer of the Chinese Super League – China Daily

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The new season of the Chinese Super League is about to start. Fan Zhiyi unlocks Migu’s new identity as the recommendation officer of the Chinese Super League – China Daily

China Daily, February 27 (Reporter Sun Xiaochen) – The Chinese Super League Co., Ltd. and China Mobile Migu Company have signed a strategic cooperation agreement to usher in a new era of digital and intelligent upgrades for the Chinese Super League. The signing ceremony, attended by representatives from the Chinese Football Association, China Professional Football Club Federation, and notable guests from the football industry, marked a significant milestone for Chinese sports.

As the official strategic partner and all-media partner of the Chinese Super League, China Mobile Migu is set to revolutionize how fans watch matches. With plans to broadcast all CSL matches on their platform, China Mobile Migu aims to create an immersive viewing experience for fans starting from the 2024 season. The introduction of new production techniques, communication strategies, and business initiatives will inject new vigor into the Chinese Super League and enhance the overall fan experience.

Song Kai, Chairman of the Chinese Football Association, emphasized the importance of building a first-class league in Asia and fostering a culture of healthy competition. The collaboration between the Chinese Super League and Migu is poised to deliver high-quality football content and engaging experiences for fans across the nation.

Shen Wenhai, chairman and general manager of China Mobile Migu, detailed the company’s commitment to using technology and innovation to enhance the Chinese Super League. By introducing cutting-edge broadcasting capabilities and interactive features, Migu aims to create a “super” home stadium for football enthusiasts.

In addition to enhancing the viewing experience, China Mobile Migu is also exploring new forms of communication and marketing for the Chinese Super League. By leveraging 5G technology and mobile media integration, Migu aims to reach a wider audience and amplify the excitement of CSL matches. From exclusive fan business cards to digital merchandise, Migu is dedicated to cultivating a strong fan base and elevating the league’s brand reputation.

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The announcement also featured the appointment of former football star Fan Zhiyi as the official recommendation officer for Migu Chinese Super League. Fan Zhiyi’s endorsement, along with the collaboration with honorary consultant Lang Xiaonong, underscores the commitment to promoting Chinese football and fostering a culture of sportsmanship.

As the new Chinese Super League season approaches, fans can look forward to a host of exciting innovations and initiatives from China Mobile Migu. With a focus on quality content, technological innovation, and fan engagement, the partnership between the Chinese Super League and Migu promises to deliver an unparalleled football experience for fans across the nation.

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