News from our newspaper (Reporter Yuan Lina) Since the start of the Tokyo Olympic Games, Chinese sports brands have begun to focus on marketing, and the online and offline consumption of national fitness sports has been booming.
From July 23rd to 24th, the overall turnover of JD Sports Guochao brand increased by 500% year-on-year. Running shoes, basketball shoes, training shoes, sports pants and sports accessories were the most purchased categories. Among them, the turnover of running shoes increased by up to 500% year-on-year, the turnover of basketball shoes exceeded 100%, the turnover of training shoes also reached 500%, and the turnover of sports pants and sports accessories both exceeded 300%.
Citizen Ms. Li told reporters that after searching for an hour in the live broadcast of Hongxing Erke, she finally found a pair of shoe sizes that can be worn. “Basically every style is broken in size and color. Don’t pick the color, just wear it. I still want to try black technology, but it has long been sold out.” Citizen Ms. Wu announced in her circle of friends that “I have grabbed two pairs of Hongxing Erke, so don’t worry.” In the past two days, there are not a few people who buy this unobtrusive brand of shoes and clothing in the circle of friends. Many people said that they have to wear it on weekdays, so the brand price is fair and the things are not bad, why not buy it to support it?
Offline consumption is also hot. The reporter visited many shopping centers and sports brand stores in Hailar District and learned that the passenger flow of sports brand counters and specialty stores has increased significantly in the past two days. Recently, many large shopping malls have launched large-scale summer promotions, and sports brands have performed well. “Overall, the sports category has increased by about 10%. Among them, the sales of the FILA brand under the national tide brand Anta Group have increased by 40%.” A person in charge of a shopping mall in Hai District said.