TREVISO. It changes. In life, as in sport, whoever stops is lost. So Treviso Basket also adapts: for its tenth season of life comes a breath of fresh air, a complete “rebranding” of its image, from the identifying logo of the club to the match uniforms, merchandising, playing field. The operation in its form expresses the essence of the spirit with which Treviso Basket has always moved over the years: involvement of the excellences of the territory, sharing with the base of its supporters and level testimonials.
FIRST PHASE, PRESENTATION OF PROJECTS AFTER THE NOTICE The first phase, already completed, saw the invitation to tender for the creation of the new logo and the new image of 6 communication agencies in the province of Treviso: Perazza Studio, Heads, Kora Comunicazione, Studio Ottone, Nicola Ferrarese, O- areas. Here are all the proposals
THE PROPOSALS.
Work 1 Treviso Basket takes to the streets. The logo becomes a symbol of the indissoluble union between the team and its city. There are three elements that compose it: the letters that form the acronym of the name, the characteristic medieval battlements of the Treviso palaces and the basketball. This first reading leaves room for a second one, which coincides with the values of Treviso Basket. An ideal hug connects the letters of the acronym. Tvb. An initial, but above all the manifestation of sharing, affection, belonging. Soft shapes, like a basketball; at the same time slightly elongated, to recall the imaginary momentum of the players upwards, towards the battlements that crown the towers of the city.
Work 2 The logo is “inclusive”: shapes and colors that evoke basketball contain within themselves the story of a world. A circle recalls the ball but, associated with the inclined lines that incorporate the letters TVB, it also recalls the trapezoidal area of free throws: a “historical” reference, just as the Treviso basketball is historical. The same inclined lines evoke the tower of Piazza dei Signori, whose battlements culminate in the center of the circle: a reminder of the sense of belonging to Treviso and the bond with fans and communities. This link is also underlined by the slogan “I am Treviso Basket”, introduced in the official communication together with blue, the color of the city. For the logo we chose the blue of the sponsor De ‘Longhi and the orange of the basketball.
Work 3 The proposal presents the logo and the basketball as recurring elements. In the primary logo, the ball has been inserted into a shield with the motif of the crenellation of Palazzo dei Trecento, a reference to one of the most iconic symbols of the city of Treviso. In the secondary logo, the basketball was elaborated with a swan, a mascot proposal as it expresses both belonging to Treviso and elegance in movements and actions. The proposed colors keep the blue and blue of the team to which orange has been added as an extra color, a clear reference to the color of the ball used in this sport.
Work 4 With a European approach, the logo combines the architectural symbol of the city with the heraldic emblem that represents both prestigious families and social groups, connoting a strong sense of belonging and eternal values, understandable and shared by all. The Civic Tower is immediately recognizable, it marks a meeting point that stands out over Treviso from the heart of the city and provides a clear view from above. As a basketball player stretches upward to touch a spherical element, both basketball and sun that radiates the positive values of sport. The inclined lettering gives dynamism to the proposal with a minimal and iconographic stroke, the white-light blue color palette gives a sense of continuity to the visual memory of the Treviso people.
Work 5 The logo brings together a typical presence of the Treviso landscape, the duck that populates the Sile and that crosses both the city and the province, with the basketball on which it rests. The font chosen, very linear and legible, conveys solidity mixed with lightness. The colors chosen are those indicated in the announcement.
Work 6 The goal of the new TVB logo is to project the identity of TVB to an increasingly affluent public and strengthen the existing elements by integrating them with others useful for consolidating the link with the city. The typography is slender with compressed sticks, imposing letters, to evoke the stature of the players, crowned by the section of a ball that also contains the recurring triad in the city of Treviso: first of all the three towers of the ancient civic heraldry and the three cagnani, united in a synthesis of the south facade of the Palazzo dei Trecento, a symbol of the will to exist and resilience. The current blue remains flanked by a brighter orange. A versatile system, from small screens to large installations.
SECOND PHASE, JURY VOTE AND PUBLIC VOTE ON FACEBOOK All 6 agencies responded to TVB’s appeal with commitment and enthusiasm and generated as many proposals (some even with 2 projects) that will be evaluated by a very high level commission this evening, Tuesday. It is composed by industry experts and entrepreneurs: Fabio De Longhi, main sponsor of the club, the face of Skysport Federico Buffa, the founder of La Giornata Tipo Raffaele Ferraro, the professors of Iusve Aurelio Chinellato and Giovanni Noventa, the denim designer from Treviso and former basketball player Serena Conti, the CEO of Dogtrot Alessandro Rado, the president of TVB Paolo Vazzoler and the vice president of the UniVerso Treviso Consortium and founder of Ideeuropee Piergiorgio Paladin. The proposals of the agencies are on the Treviso Basket Facebook page and fans will be able to express their favorite by putting a “like” in the photo until May 26th.
THIRD PHASE, FINAL HEAD-TO-HEAD ON INSTAGRAM On May 30th, the grand finale that will see the TVB audience the absolute protagonist: the first two candidate proposals chosen by adding the points assigned by the commission and those coming from the number of “likes” on Facebook, will compete for a day on TVB’s Instagram profile via a survey in the stories. As in the year of its birth, 2012, the TVB logo for the future will therefore be chosen by the public, fans and enthusiasts, who will vote for their favorite project on Instagram.
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