The key points
- Dazn wins the TV rights of Serie A for the three-year period 201/24 with 840 million per season
- The League is still negotiating with Sky for the package with 3 non-exclusive matches (on which there is also the interest of Mediaset)
- From domestic rights, the League could collect an amount exceeding 920 million. An excellent result
After a troubled path, the auction for the three-year period 2021/24 ends (in part). The Serie A League has awarded the TV rights to Dazn in partnership with Tim. 16 clubs out of 20 voted in favor of Dazn’s offer. The Oct won packages 1 and 3 for an amount equal to approximately 840 million euros per season: it will therefore broadcast 7 exclusive matches per day (package 1) and 3 co-exclusive races (package 3).
Open negotiation with Sky
The only four votes against the streaming platform’s offer came from Genoa, Crotone, Sampdoria and Sassuolo. For package 2, containing the co-exclusive of the 3 races, the talks between the Lega and Sky (which offered 70 million per season) will continue until Monday 29 March, when the offer will expire based on the provisions of the announcement. . There is also a strong interest in this package Mediaset which has already acquired 104 Champions League matches for the Infinity streaming platform, again for the three-year period 2021/24.
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Revenues for the three-year period
The League will therefore collect a not very distant sum compared to the approximately 970 million a year of the three-year period, considering that after the expiry of the agreement with Infront it will no longer have to pay the commissions to the advisor which were worth 55 million a year. Adding another 80/90 million (but Mediaset could go to offer up to 100 million) would reach 920-930 million per season. A result that few would have bet on considering the very difficult economic situation due to the pandemic.