Women’s football will be a Europe of great economic resources: the Uefa Women’s Champions League will be richer this year. In fact, all the clubs participating in the next edition will be guaranteed an increase in prizes thanks also to the change of format. We will start from the group stage – as in the men – and not from the round of 32 as it happened in previous years. In Italy, due to the low ranking in women’s football, Juventus (champion of Italy) and Milan (second in Serie A), to access the groups, will have to overcome arduous preliminaries that will begin on August 18.
However, it will be essential for the two Italians to qualify for the group stage where the teams will receive a minimum share of 400 thousand euros, at least five times more than what was awarded to clubs in the passage of the first round in previous years. The team that will then raise the Champions League in the final at the Allianz Stadium in Turin could earn (based on the results obtained) up to 1.4 million euros. But not only that: the new women’s Champions League will distribute more money even to the clubs that do not participate. In order for the women’s football system to grow in a more sustainable way, in fact, with the modification of the Women’s Champions League by Uefa, 24 million euros will be redistributed to European women’s football (a figure four times higher than the current one) of which 23% will be made available, through «solidarity payments», to non-participating clubs, but belonging to the European national leagues represented in the competition.
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To clarify the concept, for example, if the women’s teams of Juventus or Milan were to be able to make a good path in Europe in addition to earning more as individual clubs, they would also make all the other Serie A clubs earn more. will play the next Women’s Champions League, more financial contributions will be guaranteed, but at the same time the companies with fewer opportunities will also be subsidized so that they can grow through real support with the aim of reaching a high and competitive professional level. Within this new model, introduced for next season, there will also be other specifics such as the centralization of sponsorships and television rights from the group stage onwards. An epochal turning point if you think that in recent seasons UEFA only held the rights to the semi-finals and final. Women’s football in Europe is becoming a strategic priority and Italy is ready to be part of it. This will be a year of transition and then, from the 2022/23 season, for the first time in our country a women’s sport will become professional and then we will need the support of Uefa to be able to bear the costs that this epochal change will entail.