The China Team of the Chinese Football Association authorized Fosun Sports to cooperate in the exclusive development of licensed products; Anta entered the BrandZ list of the world‘s top 100 most valuable brands; broadcasters paid 170 million euros to Serie A in advance
The Chinese Football Association and Fosun Sports reached an agreement on the 24th that Fosun Sports will conduct exclusive cooperation in the development of licensed products around the China Team of the Chinese Football Association. It is reported that the two parties will give full play to their respective industry advantages and are committed to business cooperation in the field of sports IP operations. Fosun Sports will combine the core brand value positioning of the Chinese Football Association of China Team and use its marketing and promotion operation experience in the sports industry to develop and operate the products authorized by the Chinese Football Association of China Team. The two parties will launch new derivative products based on the existing IP commercial products. The series will be sold simultaneously in the online official flagship store of the Chinese Football Association China Team, “My Home” and offline physical stores.
Kantar, an international market consulting agency, announced the 2021 BrandZ Global Top 100 Most Valuable Brands list. This year, the total value of the world‘s top 100 brands increased by a record 42% to 7.1 trillion US dollars, more than four times the average annual growth rate over the past 15 years. Among them, the total value of the top ten brands reached 3.3 trillion U.S. dollars, while in 2011 it was only 800 billion U.S. dollars. In the clothing category, China’s Anta and British fashion e-commerce ASOS made the list for the first time, and Anta ranked eighth in this category.
The third stage of the World Preliminary Asia, the top 12 group draw ceremony will be held in Kuala Lumpur, Malaysia on the afternoon of July 1, local time. According to the “Beijing Youth Daily” report, at present the AFC has no specific plan to switch to the competition system for the top 12 matches, and it is still unknown whether the game can adopt the home and away system as scheduled. Once the top 12 matches are switched to the tournament system, the Chinese Football Association will most likely to bid for the competition of the team where the team belongs. As of June 24, the AFC is still preparing for the top 12 matches in accordance with the “home and away system”. However, in the context of the epidemic, there are still big doubts about whether the top 12 matches can adopt this competition system in accordance with the established calendar.
Guangzhou Division is expected to continue to host the Super League
According to reports, the Chinese Football Association has not moved the Chinese Super League to remove it from the Guangzhou Division, and it is not easy for other cities to accept such large-scale events as the Chinese Super League in a short period of time. Based on the fact that the Guangzhou Division has hosted the first five rounds of the Super League, the epidemic in Guangzhou has also been effectively controlled, so the Guangzhou Division is expected to continue to host the Super League. If the Guangzhou epidemic is brought under control, the Chinese Super League teams have a chance to arrive in the competition area around July 15th, and the Chinese Super League is expected to restart on July 17th or 18th. At present, all parties are studying, judging, and coordinating possible situations. As time goes by, there will be a clear plan around July 10.
Beijing Winter Olympics cultural public welfare platform officially launched
On the 23rd, the Beijing 2022 Winter Olympics cultural public welfare platform was officially launched, and the Winter Olympics public welfare “Blue Runway” activity was launched at the same time. The platform and related public welfare activities are hosted by the Cultural Activities Department and Market Development Department of the Beijing Winter Olympics Organizing Committee, and undertaken by Alibaba Public Welfare and China Foundation for Poverty Alleviation. It is understood that the Beijing 2022 Winter Olympics cultural public welfare platform will call on all people to pledge their steps on the platform through walking, running and other sports, and will continue to unlock and reveal the Winter Olympics projects and charity exclusive benefits in the form of breakthroughs, and the accumulated steps will reach the set After the goal, sponsoring companies at all levels of the Beijing Winter Olympics will pave the Winter Olympics charity “blue track” for rural schools in economically underdeveloped areas to improve the physical exercise conditions of local students.
International Industry Information Express
Kodansha, a Japanese publishing house, becomes Liverpool’s global partner
Premier League giants Liverpool signed a multi-year agreement with Kodansha, and the company became the club’s official publishing partner. Kodansha publishes a wide range of products, including TV, animation, magazines, picture books, novels and official merchandise. Kodansha is cooperating with the club’s official charity, the LFC Foundation, to launch “creative works.” Kodansha also promised to provide various donations during the cooperation process to support the wider Liverpool community.
AFC renews contract with Morten
On June 24, the AFC announced that it had renewed its contract with Moteng. In the new season, football matches including the top 12 matches will continue to use Moteng’s game balls. AFC Secretary-General Windsor John said: “Morten is the most outstanding sports brand in Asia. Moteng has been supporting the development of Asian football for a long time. The AFC is very happy to renew the contract with Moteng. We thank them. Strong confidence in Asian football.”
Broadcasters pay 170 million euros in advance to Serie A
According to the “Inter Milan News” report, broadcasters will pay 170 million euros to Serie A in advance, and each club is expected to receive 3 million. According to the report, at the previous Serie A conference, the streaming media platform DAZN, which has obtained the rights to broadcast Serie A for the 2021-24 season, was approved to advance 15% of the broadcast fee, and this percentage was also added to the 5% advance payment. . So overall, even before the official start of the season, Serie A clubs are expected to receive 170 million euros of the 840 million euros in broadcast fees. According to Serie A, the actual obligation of broadcasters is to pay a 5% advance payment within 15 days after the transfer of the TV broadcast rights, and the remaining 95% shall be paid in six installments at an equal and constant amount. The first payment date is the next July 1st.
The British government will allow 2,000 overseas fans to go to Wembley to watch the European Cup final
According to the “Times” news, the British government will allow 2,000 overseas fans to go to Wembley to watch the European Cup final under strict control. “The Times” stated that the British government allowed 1,000 fans from each side of the final to watch the game without isolation. After these fans arrive in London on a chartered flight, they will be taken directly to the stadium through a very strict private passage, and then taken directly back to the airport after the game. This arrangement will allow fans to minimize contact with the British public, so the risk of spreading the new crown virus will also be minimized. All fans going to the UK will be tested for the new crown virus and have a negative result.
Murray will wear the “first wool-blend tennis clothing series” he participated in at Wimbledon.
British tennis star Andy Murray is about to return to the Wimbledon Open, wearing an “innovative” merino wool tennis uniform developed by the British high-end men’s sportswear brand Castore. This series of wool suits was specially designed by Castore for Murray and developed by the tennis clothing brand Andy Murray Castore (AMC), which Murray cooperated with Castore, and The Woolmark Company, the world‘s authoritative wool organization. Murray has been wearing this series of clothing during training and will also wear this series in all future competitions.
Opel Sports becomes Aston Villa’s exclusive sleeve sponsor
A few days ago, Premier League Aston Villa announced that Opel Sports has become its main partner and new exclusive official sleeve partner. The Opel Sports brand logo will appear on the armband of Villa’s new season of 2021/22 jersey for all home and away games and first team games, including all Premier League and Cup matches. Opel Sports is not only committed to building a safe platform for users, but also committed to providing fans with a variety of high-quality interactive entertainment experiences.
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