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Apple and Meta: Children find VR glasses boring

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Apple and Meta: Children find VR glasses boring

A new survey from Piper Sandler shows that many young people aren’t using the VR headsets they own. DAVID SWANSON

Virtual reality headsets have yet to prove their usefulness.

You would think that young people would start using devices like Apple Vision Pro and Metas Quest from an early age.

But a new survey by Piper Sandler shows that 56 percent of young owners of VR devices rarely use them.

This is a machine translation of an article from our US colleagues at Business Insider. It was automatically translated and checked by a real editor.

The response to Apple’s Vision Pro is mixed at best: people like the technology but aren’t sure why they should use it. That’s a problem for a device that sells for $3,500 and up.

But what about high-tech glasses that don’t cost that much and that you can also do something with – like play games?

There are problems here too. On the one hand, people buy them: By 2023, Meta had sold more than 20 million of its Quest headsets, which start at around $500 (€470). But they are not used often.

To be more precise, teenagers – the group thought to have the most time and desire to play around with headsets – have no desire to put on the devices even though they already own them, according to a new survey from Piper Sandler.

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Piper’s semi-annual report says 33 percent of teens say they own a VR device. But 56 percent of them say they rarely use it. Two years ago it was 48 percent. (The company surveyed 6,020 US teenagers with an average age of 16.1)

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Piper Sandler

But if you’re fans of VR/AR/whatever devices and are looking for someone who sees something positive in this data: According to Piper, respondents expect to spend $225 (€210) in the first half of 2024 alone ) will be spent on video games.

The trick now is to get them to spend that money and time on a VR device instead of a console or their phone.

Read the original article in English here.

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