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How to Edit Your Instagram Video To Make It More Engaging

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Instagram is one of those prominent communities where users can capture and even share their moments beautifully and simply on the web. It is no longer about photo editing but has even expanded its services to uploading, editing, and publishing videos. As for editing Instagram videos, you can use a good quality Instagram video editor for the purpose.

For the uninitiated, Instagram allows its users to post videos up to 60 seconds in length. It is easy to edit Instagram videos using the simple, in-built tool offered on the platform. But it is always a good deal to go for the online video editing tools that come with extra effects and filters to make videos more attractive.

Anyways, you would be giving your videos an amazing effect and appearance if you have the right video editing skills. Of course, you have an editor handy and even the skills required to edit top-quality videos. Now, what else do you need to get things in place?

Nothing but just a few important steps that will get you going with your Instagram video editing endeavor. Have a look at these steps below:

Repurpose Videos but Be Careful of the Format

Since videos are very powerful, most of the time, users repurpose in-free videos for stories. In the same way, YouTube videos can also be transformed into Instagram videos. This is one smart way of saving time as you do not need to make a video on the same subject again and again only to post it on different social media platforms.

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Nevertheless, using a horizontal YouTube visual sideways for the vertical Instagram layout will not offer the best viewing experience. To be more specific, the video formats followed on Instagram will make a very strong impact only when they are leveraged for their strengths.

To be more precise, the bite-sized videos are perfect for Instagram Stories, while videos with slightly longer messages can make their way to IGTV. The in-feed, square videos are ideal for adding context along with captions.

The matter of fact is that you can make the most out of just one video simply by adjusting it to formats that work on Instagram and best is to use an Instagram video editor for this job.

Create More of Square Videos

Editing your Instagram video to make it more polished and professional means you want more and more people to watch your video. And yes, you also want them to have a clear and easy video watching experience on their smartphones.

The best way of making the most of the varying screen sizes is by going for more square videos. You can even try out the vertical ones, but remember, people largely use their smartphones to watch videos. So, it is better to keep them in portrait mode instead of always going for landscape always.

It is also important to note that the square-oriented visuals bot works well on Instagram and other social media platforms. So, it’s worth making the most out of the square camera feature of your smartphone.

Yet another advantage of making square videos is you do not have to worry about cropping the most significant parts of the frame.

Filters, Filters and More Filters

Editing Instagram videos means you need to make them appealing, entertaining, and enticing. And there is no other better way of achieving this outcome than to use filters of different varieties.

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Experimenting with different filters is crucial when you are making and editing videos for Instagram. Without the right kind of filter and effect, your video will not have that exclusive “Instagram feel” the platform is known for.

Well. When you are using filters while editing your Instagram videos, make sure to go for the same filters and effects every time you post a video on the platform. This works because viewers will recognize your visual content even if they do not have a look at your profile.

If you can achieve this objective successfully, it will work wonders in increasing brand awareness and the branding you are craving. There are native filter options available from Instagram itself.

But if you want to add your own filters or filters from the editor you are using, you have the option of doing so easily.

Take Animated Text into Account

Including animated text in an Instagram video is another good way of playing to the strengths of this social media platform. This is one of the best ways of capturing the attention of the viewers instantly.

Many online video editing tools work great when adding stylistic elements and animated text to videos before publishing them. When used properly, they are one of the best ways to take out the boredom from visuals and make them exclusive altogether.

Do Not Forget to Have Fun

Playing with borders, texts, and various other special effects will be your way of having good fun while editing your Instagram videos. Of course, these are tools that will help you get creative and lend a personal touch to your footage, but you can do all this while having fun during the editing procedure.

Adding these fun elements to the videos will make them more enjoyable while showcasing your brand’s personality in the most effective manner. And showing viewers your creativity and personality will get them into following all kinds of content that comes from your end.

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Conclusion

So, what do you say? Are you comfortable editing videos on Instagram itself? Or are you looking to use a good quality Instagram video editor? Whichever way you go, one thing for sure is that with time your videos will drive engagement, bring in conversions and result in great returns of investment.

Have your hands-on editing them in the right way. You do not need to be a professional editor but keep things on the professional front, so your edited videos appear polished and branded.

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