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How users deal with cookies – statistics of the week

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How users deal with cookies – statistics of the week

The Google Chrome browser will have tracking protection in the future. They can be used to deactivate cookies from third-party providers and thus prevent personalized online advertising. As a Eurostat survey has shown, slightly less than half of those surveyed in Germany have already restricted or prevented cookies via the browser settings on their devices. This puts the Federal Republic in the middle.

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Data from Statista Consumer Insights also shows that Germans are not particularly skeptical about cookies. According to a survey, only seven percent of respondents generally disagree with the use of cookies on their devices. However, around two thirds of those surveyed directly agree to the use of cookies. However, the proportion of respondents who behave differently is almost as large.

(Image: Statista)

However, cookie skepticism is particularly high in Finland, where around two thirds of those surveyed have already taken action against cookies using the browser settings. On the other hand, people in Italy seem to be rather carefree, where only a little more than one in four people have already made such adjustments.

(Bild:

shutterstock/3dmask

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In our weekly column we present numbers, curves and diagrams from technology and science.

Cookies are small text files that can be stored in a user’s Internet browser via a website. Cookies can be set by website operators or by third parties. Those set by third parties are so-called third-party cookies. These are often set by advertisers in order to be able to display personalized advertising. With the new Chrome browser feature, internet users can now decide for themselves whether or not their activities can be tracked across multiple websites.

Last week, tracking protection was rolled out to one percent of all Chrome users worldwide. Google wants to make the function available to everyone in the second half of 2024. Google Chrome is the most used web browser in the world today. Apple and Mozilla have stopped allowing third-party cookies in their own browsers by default for three or four years. But in order to continue to secure income through personalized advertising, Google has developed the “Privacy Sandbox” project. Behind this is the Topics API, which was introduced in May 2023 and is intended to achieve the feat of combining targeted marketing on the one hand and protecting privacy on the other. Google uses this to track user behavior internally and, based on the pages visited, records which three topics the user was interested in in the last three weeks. These topics can be accessed via the Topics API.

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Update, January 16, 2024, 1:45 p.m.: The last paragraph has been supplemented with information about Google’s cookie alternative.

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