Artificial intelligence has long been integrated into everyday life. Who hasn’t used Chat-GPT for work today, hasn’t spoken to Siri, or hasn’t been surprised that after just one word about the new gadget, Google shows an advertisement for it? These technologies are all fruits of artificial intelligence. This article uses a website to show what benefits artificial intelligence can bring to companies and how to implement machine learning in the company from scratch.
First examples of the use of artificial intelligence
The first examples of the use of artificial intelligence (AI) date back to the 1950s and 1960s. One of the earliest successful AI systems was the survival game Checkers, developed in 1952. Even back then it could compete against human players and make smart moves. Another notable example is the ELIZA system, developed in 1966 to mimic psychotherapeutic conversations. ELIZA used keywords entered by users to generate answers and create the impression of a dialogue.
In today’s world, some of the world‘s most famous tech giants such as Google, Meta, Microsoft and Twitter are among the developers of artificial intelligence. These companies are investing heavily in the research and development of AI technologies and have the resources to employ large teams of experts who will work on these technologies in the coming years. However, it is important to note that despite these efforts, there is no guarantee that something useful will always be developed.
Why choose machine learning?
AI models are now available for general use and can be trained according to individual requirements. However, sometimes a company tries to use them and finds that it can negatively impact speed and productivity because newer models require more resources. For this reason, machine learning algorithms are used, including both simple linear models and complex decision trees.
This article uses a website that receives more than a billion visits annually and offers products or services as an example. This level of traffic requires thorough analysis of the data generated to improve the product and ensure a positive user experience. But how exactly does this process take place? The answer to this is explained step by step.
How do you start data science in your company from scratch?
A situation might look like this: A team reaches a point where they realize that there is a significant amount of data and statistics about users of the website, but there is uncertainty about how this data can be used to benefit users can be used. What are the next steps in such a situation?
It is exactly the right time to establish a data science department in the company that focuses on improving the user experience on the website.
Such a department requires various professionals, including developers, data entry specialists, and data scientists. The department can be structured as follows:
Data Science Team: This team is responsible for developing models, in-depth analysis, and ensuring the stability of data pipelines. Full Stack Team: It handles all activities that require changes to website code or services that may be requested by both data scientists and data processing team. Data processing team: This team ensures supervised learning and is responsible for data processing.
The experts in the field of data science should have extensive knowledge in the field of machine learning engineering, data engineering, analytics and development. This allows them to solve various tasks and go through the entire development cycle – from conception to implementation of solutions in production. In this way, comprehensive solutions are developed for internal use, rather than just individual components.
In the early stages, you may only have the infrastructure to store big data, but this is still not enough to create datasets for machine learning. Starting from scratch means a lot of work: collecting data, creating datasets that can later be used to train models.
By using models, you can deeply analyze users’ search activities and the content they prefer. The result is a better understanding of search queries and what exactly users mean when they enter specific keywords into the search box on the website.
In this way, a machine learning project can be developed and implemented to promote increased sales and user metrics.
Machine learning is shaping the future of large companies
Machine learning is proving to be an extremely powerful force that:
Predictions based on extensive data analysis to make informed decisions and accurate outcome predictions. Processes are automated and optimized, allowing tasks to be completed more quickly. Learns and adapts independently to new data and environmental changes, resulting in continuous improvement and increased productivity. Recognizes complex patterns and relationships in the data to identify trends, patterns, and valuable information that may be hidden from human analysis.
The model can continuously improve without the team having to intervene. Machine learning is used across a range of industries – from medicine and finance to marketing and robotics – and is revolutionizing work approaches and offering new development opportunities. So here’s a little advice: The importance of data should not be neglected. The models should be trained to adapt to the needs of the company and the direction of the company’s growth should be actively shaped.
Don’t be afraid of introducing machine learning: 7 tips
The focus should be on practical application. It is recommended to define specific practical tasks that can be solved using machine learning. The scope of work should be estimated in order to avoid overloading the project.
The data requires careful preparation as the quality of the results depends heavily on the data quality. The data should be structured and representative to increase the efficiency of the model.
The selection of algorithms should be considered carefully as different tasks may require different approaches. It is advisable to experiment with different algorithms to choose the one that best solves the specific task.
Implementing and testing the models is just the beginning. It is of great importance to successfully integrate these models into real business processes and systems. Both internal and external testing is critical to ensure models are working properly.
Communication with colleagues is of great benefit. The community of machine learning experts is constantly evolving. Reading forums and blogs and attending conferences will help you stay up to date on the latest trends and best practices.
The models should be continuously kept up to date and optimized. This requires ongoing training, fine-tuning and adaptation based on new data and changes in the business environment.
It is advisable to be creative in how you approach tasks. Innovations often emerge during experimentation. Not being afraid to think creatively and try new things can deliver valuable results.
Conclusion:
Successful implementation of machine learning depends on practical application, careful data preparation, and continuous optimization. With these elements in line, companies can take advantage of machine learning and improve the user experience on their website. It is therefore advisable to take enough time, set clear goals and carry out the implementation step by step. It should be remembered that using machine learning is a continuous process that requires constant attention and effort.