Home » Microsoft plans to make it easier for apps originally listed on the Microsoft Store to increase downloads through link guidance – mashdigi – technology, new products, interesting news, trends

Microsoft plans to make it easier for apps originally listed on the Microsoft Store to increase downloads through link guidance – mashdigi – technology, new products, interesting news, trends

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Microsoft plans to make it easier for apps originally listed on the Microsoft Store to increase downloads through link guidance – mashdigi – technology, new products, interesting news, trends

Microsoft Announces Simplified App Download Process for Microsoft Store Web Version

In a move to enhance the user experience and increase app downloads, Microsoft has announced a significant adjustment to the download process for the Microsoft Store web version. Users will now have the ability to download required apps directly through the web page, eliminating the need to go through the traditional Microsoft Store channel.

This change comes on the heels of the recent announcement that Microsoft will be adding embedded advertising content to the Windows 11 start interface in the United States to boost app downloads from the Microsoft Store. The adjustment to the web version download process aims to simplify the user journey and make it more convenient for users to access and install apps.

According to Microsoft architect Rudy Huyn, feedback from users and developers who participated in initial testing of the new process has been overwhelmingly positive. Huyn stated that app downloads increased by an average of 12% following the adjustment, with the number of app installations and subsequent usage seeing a 54% increase.

The previous process required users to navigate to the Microsoft Store page through a web version link and then click to install the app. With the new streamlined process, users can directly obtain the app installation file through the link, significantly reducing the number of clicks needed to download an app.

By simplifying the download process, Microsoft hopes to not only encourage more users to download and use apps but also to deter malicious actors from exploiting users through phishing links. Additionally, developers will have the opportunity to attract users through multiple channels and analyze download usage behavior through installation links.

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Overall, the new streamlined download process for the Microsoft Store web version is expected to improve the overall app download experience for users and developers alike.

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