A new article published by the Wall Street Journal reports that Amazon is considering the possibility of launching a new ad-supported Prime Video subscription.
The Seattle company, in this case, would have held internal discussions on theintroduction of advertisements to its streaming service. A final decision has not yet been made but the company has many options on the table.
Among the plans there is one that points to push ads while watching videoswhile offering an ad-free Prime Video tier at a higher price point.
It is not clear what impact this choice could have on the costs of the monthly and annual Prime: currently Prime Video, which broadcasts the Champions League in Italy, is included in Prime in Italy which offers fast shipments in one day.
If the decision were to become reality, it would not be an absolute novelty. In Italy, Netflix has also launched an economic plan with advertising for 5.49 euros per month with around 5 minutes of commercials for every hour of viewing. Even in this regard, it is not clear what kind of approach Amazon intends to adopt.
We will of course update you should any further details emerge. At the moment the only indications in our possession are these.