Apple’s annual release of a new iPhone model is always highly anticipated, but analysts are predicting that the iPhone 16 could face a tough challenge in sales. Despite the recent launch of the iPhone 15 and 15 Pro Max with titanium finishes, the upcoming model is not expected to bring significant new features, such as the much-anticipated generative artificial intelligence.
Analyst Ming-Chi Kuo has revealed some expected new features for the iPhone 16, including a capture button on the bottom right and improvements to the camera. Additionally, slightly larger displays are expected, with sizes of 6.3 and 6.9 inches. However, Kuo warns that true innovation in artificial intelligence could be delayed until the iPhone 17, leaving the iPhone 16 in a delicate position as it may not offer significant changes beyond improvements to the camera and the screen.
With the lack of major new features, the iPhone 16 could potentially become Apple’s least-selling device as users may opt to hold onto their current devices for a longer period of time.
Analysts have mixed opinions on Apple’s performance, with the review of 26 analysts on Tipranks divided into 17 buy recommendations, 8 hold recommendations, and 1 sell recommendation. The average price target is $208.07, with a high forecast of $250 and a low forecast of $158.
Apple’s stock closed lower at $188.17 on Thursday. The 70-period moving average is above the weekly candles, RSI is down at 47 points, and the MACD lines are below the zero level. Medium-term support is at $179.25, while Ei indicators are mixed.
It remains to be seen how the market will respond to the iPhone 16, but Apple is facing a challenging sales landscape for its upcoming release.