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The six key trends for 2024

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The six key trends for 2024

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The digital transformation will continue to advance in 2024. The focus is primarily on topics such as artificial intelligence, but also sustainability and inclusion.

Never before has technological change occurred faster than in the past two decades. This is particularly clear, for example, in the area of ​​artificial intelligence (AI), which, driven by platforms such as ChatGPT, has not only become the focus of the general public, but is also being used in more and more industries and companies.

At the same time, it can be observed that topics such as climate protection and sustainability are also becoming increasingly important in the area of ​​digitalization. Only if digital transformation is thought of holistically can it advance society as a whole.

We took a closer look at the six most important trends in the digital industry for 2024.

AI is conquering even more areas

Artificial intelligence has long since become a core component in many sectors. In healthcare, for example, AI algorithms enable faster and more accurate diagnosis of diseases, such as through the analysis of X-rays and CT scans. In the creative industry, AI is revolutionizing photo and video production, and in agriculture and the pharmaceutical industry, AI tools are already contributing to greater animal welfare.

In 2024, the trend towards AI applications will increase even further. More and more companies from the B2B and B2C sectors are implementing artificial intelligence in established platforms, be it Microsoft, SAP or Google. And SMEs are also increasingly discovering the topic for themselves.

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GPT Store makes AI even easier to use

The GPT Store, published in January, will play an essential and not to be underestimated role in the spread of AI, which will significantly simplify access to AI-based tools and open the door to a variety of applications in a wide variety of industries.

For example, small businesses can implement specialized chatbots for their customer service without requiring in-depth technical knowledge. Educational institutions can develop personalized learning assistants that support students’ learning by addressing individual needs and learning styles. Conversely, service providers can use the GPT Store to advertise their applications indirectly by implementing them in chatbots.

This low-threshold accessibility promotes broader adoption and adaptation of AI technologies, leading to faster leaps in innovation and more inclusive access to advanced tools.

Sustainability meets digitalization

Another focus in the context of digitalization in 2024 will be on the topic of sustainability. As environmental awareness grows, sustainable technologies and practices are increasingly coming into focus. High-performance data centers necessary for AI and cloud applications are increasingly powered by renewable energy, which not only reduces the carbon footprint but also enables long-term cost savings.

On the product side, sustainable IT solutions, such as energy-efficient software and hardware, enable companies and consumers to reduce their ecological footprint. A good example of this are sustainable websites that are programmed and designed in such a way that, in addition to using as few resources as possible during hosting, they also generate small amounts of data and use as few resources as possible on the respective device.

More and more things are moving to the cloud

Cloud technology has long proven to be indispensable for modern business models. One example of this is the introduction of hybrid cloud environments, which allow companies to combine the benefits of the public cloud with the security and control of a private cloud.

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This provides scalable solutions that meet the ever-changing needs of businesses. Additionally, cloud platforms such as AWS, Google Cloud and Microsoft Azure enable innovative applications and services to be developed and deployed quickly, reducing time to market and promoting global collaboration.

Such services are becoming increasingly cheaper – and therefore increasingly attractive for small and medium-sized companies.

Accessibility is also essential in the digital space

Digitalization offers unprecedented opportunities to make products and services accessible to people with disabilities. Technologies such as speech recognition and haptic feedback systems enable people with visual or hearing impairments to interact with digital content.

Websites and applications designed according to accessible web design guidelines ensure that everyone, regardless of their abilities, has access to information and services.

However, many digital offerings are not yet barrier-free. This makes it all the more important, especially for companies, to put the topic on the agenda for 2024.

Augmented Reality und Virtual Reality

Augmented reality (AR) and virtual reality (VR) applications are not new, but thanks to technological progress they are finally becoming so good that they actually offer added value – and at affordable prices.

In education, for example, VR simulations allow medical students to practice surgical procedures in a risk-free environment. In retail, AR applications offer customers the opportunity to virtually try on products or visualize what furniture would look like in their home before making a purchase. These technologies not only improve the user experience, but also provide new ways for B2B and B2C companies to present their products and services.

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