Home » What does Drake’s porn video have to do with Twitter becoming the number 1 app in the US?

What does Drake’s porn video have to do with Twitter becoming the number 1 app in the US?

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What does Drake’s porn video have to do with Twitter becoming the number 1 app in the US?

In the video we see the rapper Drake semi-reclining on what appears to be a sofa: in his right hand he has a smartphone, with his left he is apparently engaged in an act of autoeroticism. The short-lived video is still visible on Twitter despite the fact that those on Twitter have been trying to make it disappear for a couple of days: we found it again this morning without any particular difficulty.

Simply type “drake” in the search bar and scroll briefly until you find a tweet from someone (or someone) asking “can you help me find Drake’s video?”, and the video pops up. This had two consequences on Twitter, one good and one bad.

The good news: Twitter at number 1 in the App Store

The first (the good one) is that the social network that Elon Musk decided to call X has risen to the number 1 position of the most downloaded apps in the iPhone App Store in the United States, as Musk himself did not fail to point out: “If I had a dollar for every time the newspapers wrote that one of my companies was dying, I would never need to raise funds!”, the entrepreneur tweeted.

What does Drake’s video have to do with this exploit? It has something to do with it because it is undoubtedly thanks to this content that the app has been downloaded so much in the last couple of days: the hashtag #drakevideo has long been among the Trend Topics on the platform starting from Wednesday, and they are precisely many people are still looking for the video on Twitter. And so they download the Twitter app to try to see it.

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It is an ephemeral success, and it is so twice: first of all, because the ranking of the most downloaded apps is a ranking that photographs a moment and usually rewards new apps, or in any case those characterized by an unsatisfactory past. It is difficult for apps like Google Maps, Facebook, Gmail or Twitter to occupy high positions in this ranking, simply because they have already been downloaded by hundreds of millions of people and therefore are no longer downloaded as much.

And it is an ephemeral success because it highlights once again Twitter’s difficulties in combating the spread of unwanted images or content. And this brings us to the bad consequence.

The bad news: another Taylor Swift-like case

According to The Verge, spokesperson Joe Benarroch explained that Twitter would be “fully committed to maintaining a safe and respectful environment for all users” and that the company would have a “zero tolerance policy” for sharing nude images. non-consensual. Like Drake’s, in fact.

Again: according to Benarroch, the company has already taken action on thousands of posts containing the offending video, evidently removing them, and is “actively monitoring the situation” to remove others. However, without much success, as is evident again this morning.

Why is this a problem, regardless of whether Drake’s video is authentic or a deepfake (what is that?) or blatantly fake? It is because this is the second time in about ten days in which Twitter has shown itself to be completely incapable of acting to protect people’s images, their safety and their reputation: it was happened at the end of January with Taylor Swiftit’s happening again now with Drake.

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In the singer’s case, the company had decided to completely block searches for the term “taylor swift” on the platform, which is a bit like amputating your arm because you can’t find a band-aid to close a cut on your finger: images and videos are not made disappear, it is simply made impossible for people to find them. It is an extreme remedy, but it seems to be the only one in a company where very few people are left to moderate content, thanks to the layoffs decided by Musk.

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