Home » [2024 White Day Special Feature ③]Famous Baumkuchen brand that wishes for long-lasting happiness: Tokyo Shimbun TOKYO Web

[2024 White Day Special Feature ③]Famous Baumkuchen brand that wishes for long-lasting happiness: Tokyo Shimbun TOKYO Web

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[2024 White Day Special Feature ③]Famous Baumkuchen brand that wishes for long-lasting happiness: Tokyo Shimbun TOKYO Web

The third White Day feature is Baumkuchen. Its cross-section, which resembles tree rings, symbolizes prosperity and longevity, and it is known as an auspicious sweet. “Jiichiro Ecute Tokyo Store” is known for its rare and moist texture that you don’t even need a drink.“Nenrinya Ginza Main Store” pursues Baumkuchen that resonates with Japanese sensibilities and tastes.While maintaining the traditional manufacturing method, it is fluffy and moist. Introducing “Club Harie Nihonbashi Mitsukoshi Store” which has a deep taste.

Origin of Baumkuchen and history in Japan

Baumkuchen is a sweet that originated in Germany. Baum means “tree” and Kuchen means “cake” in German. The name comes from the fact that when cut into rings, the cross section looks like the rings of a tree. The core is essential when baking Baumkuchen. A unique pattern is created by pouring the dough made from eggs, sugar, flour, butter, etc. little by little on the core and turning it, baking it layer by layer.

Baumkuchen was created in Germany in the 1800s. After that, Baumkuchen was introduced to Japan during World War I. It is said that Karl Juchheim, the founder of the confectionery company Juchheim, now headquartered in Kobe, started baking Baumkuchen in Hiroshima, where he was taken as a prisoner of war. Karl Juchheim remained active as a confectioner in Japan even after World War I, and founded “Juchheim” in Yokohama in 1921. After that, Baumkuchen spread to Japan.

Baumkuchen is said to be auspicious because its tree-ring-like cross-section is reminiscent of prosperity and longevity, and it became a standard wedding gift from the period of high economic growth to the bubble period. In recent years, products with a moist texture that overturn the traditional image of Baumkuchen have become popular. Baumkuchen, which has the message “May your happiness last as long as the rings of a tree,” is perfect as a gift for White Day.

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■Jiichiro Ecute Tokyo store

“Jiichiro’s Baumkuchen” (approx. 8cm tall, 2,600 yen). The lineup includes sizes approximately 4 cm in height and individually wrapped cuts that are easy to eat.

Based on the concept of “adding happiness,” this brand offers carefully selected sweets that can be enjoyed through all five senses. “Jiichiro’s Baumkuchen” is a signature product that was completed after more than 100 trial productions. The thin, rare layers are carefully baked to create a cake-like and moist texture that doesn’t require a drink. The ecute Tokyo store, which opened in 2021, has a cafe space attached. We also recommend the “Kouign Amann,” a store-limited product.

“Quign Aman Plate” (600 yen). Cafe menu limited to ecute Tokyo store. Kouign Amann is topped with milk ice cream from the Konsen area of ​​Hokkaido.

staff

customer


Address: 1-9-1 Marunouchi, Chiyoda-ku, JR East Tokyo Station, Ecute Tokyo
Phone 03-3214-8200
Business hours: Monday to Saturday 8:00 to 22:00, Sundays and holidays 8:00 to 21:00
Cafe Monday-Saturday 9:00-21:00 (LO 20:30), Sundays and holidays 9:00-20:00 (LO 19:30)
Regular holidays Irregular holidays

Continued on next page. Introducing “Nenrin-ya Ginza Main Store,” which pursues Baumkuchen that resonates with Japanese sensibilities and tastes, and “Club Harrier Nihonbashi Mitsukoshi Store,” which maintains traditional manufacturing methods and has a soft, moist and deep flavor.



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