Last year, the average reading volume of audiobooks was 6.3
A reporter from Beijing Youth Daily learned from the Expo that in 2020, 31.6% of adult citizens will form the habit of listening to books, an increase of 1.3 percentage points from the previous year; in 2020, the average reading volume of audiobooks per person is 6.3, an increase from the previous year. 5.5%.
The relevant person in charge of Chinese Online said that the broadcast of film and television dramas has an obvious pulling effect on the digital reading of original novels and the flow of audio books, and has promoted a wave of “cultural tide”. After the TV series “In the Name of the People” was launched in March 2017, the ratings continued to increase. At the same time, its monthly e-book hits exceeded 500 million, and its monthly audio book listened to over 20 million, ranking high on platforms such as Kindle, WeChat, and NetEase Cloud Reading. Top of the list.
In addition to the “In the Name of the People” series, Chinese Online also has long-term cooperation with Liu Cixin, Liu Heping, Duliang, Alai and other well-known writers. Outstanding digital publications include “The Wandering Earth”, “Daming Dynasty 1566”, “Bright Sword”, “Tuina”, etc. . Chinese Online currently has 400,000 hours of audio resources, and has become one of the main content providers for audio platforms such as Himalaya, Dragonfly FM, Tencent TME, Tomato Changting and other audio platforms with massive exclusive audio content.
“In the past year, audiobooks have made significant breakthroughs in quality, intelligence, and contextualization.” Wei Yushan, Dean of the China Press and Publication Research Institute, introduced that simultaneous planning, production and distribution of book publishing and audiobooks has become the norm; long audio fields It has become a new hot spot for industry competition-China’s long audio market will be 27.24 billion yuan in 2020, with a growth rate of 54.9%.
This year’s Digital Expo is one of the important activities of the 9th Beijing Huimin Cultural Consumption Season. Wei Yushan revealed in the “2020-2021 China Digital Publishing Industry Annual Report” released at the main forum of the conference that in 2020, digital publishing will be published throughout the year. The overall income of the industry exceeded one trillion yuan, reaching 1,178.167 billion yuan, an increase of 19.23% over the previous year. Among them, Internet periodical income is 2.453 billion yuan, e-books Games, etc.) 244.836 billion yuan, online games 63.528 billion yuan, online education 257.3 billion yuan, Internet advertising 496.6 billion yuan, and digital music 71 billion yuan.Text/Reporter Zhang Enjie
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