It is the latest toxic fashion of Chinese girls. You enter a clothes shop – one of the most popular is the Japanese chain Uniqlo – you move on to the children’s department and then, once in the dressing rooms, squeeze in a t-shirt and pants that are far too small, take a flaunt on social media. To show everyone how thin you are.
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by our correspondent ANAIS GINORI
The new craze extrasmall, born from some fashion influencer on Little Red Book (social which is a kind of Instagram e Pinterest together), sparked a heated debate online, especially on Weibo, the Chinese version of Twitter. Not only because many of these garments that remain in the dressing rooms are then damaged (torn and stained with makeup) but because it reveals the unhealthy obsession many Chinese girls have with their bodies: that of being thin. Too much.
L’hashtag “Adults trying on children’s clothes at Uniqlo” has been viewed on Weibo over 680 million times. “It’s a stupid thing and potentially very harmful especially for people who have problems accepting their body”, commented a user of the social network.
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Such fashions are not new among Chinese girls, so much so that the expression “BM Style” was born in the country, of which this Uniqlo “trend” is only the latest example. BM stands for Brandy Melville, the women’s clothing brand born in Italy with its “one size-fits-all” policy, that is, one size fits all. Brand towards which, after the opening of the first store in Shanghai in 2019, Chinese millennials have developed a real cult. Or like the “challenge”, born a few years ago always on social media, on the “A4 waistline”: posting photos in which the width of your waistline matches that of an A4 size sheet of paper: 21 centimeters.
“A popular saying is that a good woman shouldn’t weigh more than 50 pounds,” she explained to Bbc Ke Han, a psychologist at Nanyang Technological University in Singapore. “And so many girls think that crossing this threshold means being lazy and not taking care of themselves: something that could affect even their prospects of finding a husband.”
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“Still many in China have a patriarchal view that treats women as objects,” says He Jinbo, of the Chinese University of Hong Kong. “Fortunately there are signs of change: more and more people are starting to be influenced by the various movements”body-positive”Born around the world. This is demonstrated by the discussions these stories provoke online”.
A push in this direction came last month from Zhang Meng, one of the most famous actresses in China. On Weibo, the star told how, during a ceremony, she had to wear a corset so tight that it almost broke her rib. “Our appearance is only a part of ourselves. Instead of continuing to complain that we are not thin enough, it is better to spend your time learning new things, enriching ourselves and becoming more confident ”.
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