Home » Apple gives up on ten-year electric car project

Apple gives up on ten-year electric car project

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Apple gives up on ten-year electric car project

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Apple has decided to cancel a decades-long effort to build an electric car. This was reported by sources within the company interviewed by the Bloomberg agency. According to the source, the Cupertino company communicated the decision to its internal staff on Tuesday, February 27, surprising the nearly 2,000 employees working on the project. The decision was reportedly shared by COO Jeff Williams and Kevin Lynch, vice president in charge of the project.

Employees moved to AI division

The two executives told staff that the project will begin to be dismantled and that many employees of the dedicated team – known as the Special Projects Group, or SPG – will be moved to the artificial intelligence division under the leadership of manager John Giannandrea. Further confirmation that generative artificial intelligence is an increasingly important priority for the company.

The Apple Car team also has several hundred hardware engineers and automotive designers. It’s possible that these people may apply for jobs on other Apple teams, but it’s very likely that there will be layoffs, but it’s unclear how many.

The move was welcomed by investors, who pared the stock’s declines on Tuesday. Shares gained about 0.5% to $182.01 at 2:18 pm Eastern time after Bloomberg reported the news.

Elon Musk, head of Tesla, also commented, sending a post on X with a couple of ironic emojis: a greeting and a cigarette.

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