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Brazilian tourists prefer last-minute tours and payment on Pix, research shows

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Brazilian tourists prefer last-minute tours and payment on Pix, research shows

Brazilians are immediatists when it comes to sightseeing. On average, tourists make a reservation 6 days before going on a trip and spend around R$400 at a tourist attraction, preferably paying with Pix.

This is what exclusive research from mymento, a technology company focused on the tourism sector, points out, considering a base of 50 thousand travelers who were accompanied during the summer period by the booking platform.

The survey revealed that travel destinations present variations in the average time between booking and taking the tour tourist. In general, in Brazil, this period is 6.5 days. See which regions this time may be longer or shorter:

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  • Fernando de Noronha records a longer time, with 8 days;
  • In Pipa (RN) it is slightly shorter, with 6.6 days;
  • In the Lakes Region, this time is 5.1 days;
  • Rio de Janeiro has an average time of 4.7 days;
  • Destinations close to São Paulo, such as Monte Verde, Campos do Jordão and Campinas, the average time is much shorter, just 1.7 days.

“Among some popular destinations are the beaches and cities close to São Paulo, such as Monte Verde, Campos do Jordão and Campinas. The research confirms our practical perception about the immediate decision to travel and enjoy the moment. Considering that the average expenditure of R$400 is equivalent to approximately one third of the minimum wage, we see the enormous growth potential of the tourism sector in the country”, stated Johannes Noebels, CEO of mymento.

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Average ticket

Analyzing the average value of reservations during the summer and Carnival in Brazil, the average value is R$ 442. Considering the cut-off of these popular destinations, Rio de Janeiro leads the list among destinations where Brazilians spend the most on tourist tours, paying around R$560. The Lagos Region has the second most expensive average cost, at R$430, followed by Pipa, with R$331. Destinations close to São Paulo register the lowest average cost, at R$ 212.

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Payment method

The preferred payment method to pay for tours is Pix, predominant for 65% of the platform’s users, followed by credit cards with 31% of transactions, while cash and transfers between accounts represent just 1% of travelers’ choices. . For mymento, these numbers demonstrate the growing connectivity of Brazilians and their preference for flexibility when paying for the tour.

“Brazilians are known for valuing their free time with fun. This research reinforces how much we are a people who enjoy living each experience intensely, especially during Carnival”, explains Johannes, who is German and chose Brazil as a destination to live and invest.

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