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CASTROL The company turns 125 and looks to the future by unveiling a new strategy – Companies

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CASTROL The company turns 125 and looks to the future by unveiling a new strategy – Companies

2024 marks the 125th anniversary for Castrol, a global leader in the lubricants industry and part of the BP Group. To celebrate, the company, which has its headquarters in Pangbourne, UK, is unveiling a bold new “Onward, Upward, Forward” strategy, developed to meet changing customer needs, as well as a special commemorative seal 125 years old and will be used worldwide in 2024, at events and sponsorships.

Onward: promoting mobility solutions that help people and goods move more efficiently thanks to innovative technologies and a commitment to the principles of circularity. Upward: in helping Castrol’s industry customers and the machines they rely on perform better by increasing their efficiency.

Forward: in exploring exciting opportunities and embarking on a path of progressive diversification. Castrol’s initiatives include end-to-end digital solutions and services, data center immersion cooling and battery thermal management. This forward-thinking approach underlines Castrol’s commitment to remaining at the forefront of innovation.

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