Home » ENI The Council of State cancels the AGCM provision on the Diesel+ case and defines the concept of ‘green claim’ – Companies

ENI The Council of State cancels the AGCM provision on the Diesel+ case and defines the concept of ‘green claim’ – Companies

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ENI The Council of State cancels the AGCM provision on the Diesel+ case and defines the concept of ‘green claim’ – Companies

Eni welcomes the decision of the Council of State, which rejected after four years the thesis of the Competition and Market Authority (AGCM) regarding an alleged unfair commercial practice relating to the advertising campaign for Eni Diesel+ fuel.

The Council of State fully accepted the appeal presented by Eni against the fine of 5 million euros imposed by the AGCM in 2020. The latter had censured the promotion of the green component, represented by the percentage of HVO (hydrogenated biofuel) in diesel, as environmental benefit. With this ruling, a situation that caused Eni economic and reputational damage comes to an end, dispelling unfounded accusations of ‘greenwashing’.

The Council of State confirmed that Eni did not act unfairly towards consumers and deemed the charges made by the AGCM unfounded. He also clarified that terms such as “green” can also be applied to products that do not have a totally zero impact on the environment, such as diesel.

It is now recognized that it is legitimate to use “green” claims even for products such as diesel, which despite having a certain environmental impact, have lower emissions than others.

Eni has always supported, with solid scientific foundations, the statement that Diesel+ was less polluting thanks to its 15% HVO component. This statement was truthful and clear.

With this decision, the correctness of Eni’s statements regarding the environmental properties of Diesel+ is recognized. Explosive and unfair accusations have sought to minimize the effectiveness of Eni’s biofuels, which are now also distributed in pure form, further contributing to the reduction of climate-altering emissions.

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