ROME (ITALPRESS) – The cultural and creative industries (ICC) – which includes music, performing arts, audiovisual, radio, video games, books, newspapers and magazines, visual arts, architecture and advertising – are something more than one of the many sectors to be saved from the crisis caused by the health emergency because for Europe they can represent a significant part of the solution to the problems generated by the current economic and social situation. This is what emerges from a new study by Ernst & Young, entitled “Rebuilding Europe: the cultural and creative economy before and after COVID-19”. ), which photographs through the data the liveliness of the European cultural and creative economy before the pandemic together with the devastating effects of the restrictive measures following the health emergency. In 2019, CCIs accounted for 4.4% of EU GDP in terms of turnover, with annual revenues of € 643 billion and total added value of € 253 billion. CCIs were also one of the sectors with the most jobs in Europe: they employed more than 7.6 million people, 8 times more than in the telecommunications sector. “The European culture and cultural heritage, so varied and rich, is the cement that supports our common sense of belonging to Europe – declares David Sassoli, President of the European Parliament – We must think of culture not only as one of the central points for recovery, but also as a fundamental component for building the world that will come after Covid-19, a world in which interpersonal ties must be reconnected “. “This study demonstrates how the various sectors of the cultural industry contribute to the European economy in terms of employment and turnover – says Giulio Rapetti Mogol, President of SIAE -. Unfortunately, however, the cultural and creative industry is one of the most affected sectors in Europe. from the shock wave of Covid-19 and authors and artists will see their revenues drastically reduced in 2021 and 2022. It is therefore necessary to implement actions to accelerate the recovery. In this sense, the transposition of the Directive is crucial. Copyright to ensure a just redistribution of wealth not only to the big names in culture and entertainment, but above all to the many lesser-known artists who can survive only thanks to copyright “. “Culture elevates us as individuals, because it nourishes and shapes our identity, and as Europeans, because it is a driving force for economic growth – comments Gaetano Blandini, SIAE Director General -. SIAE supported and contributed to the realization of this study. , in the awareness that in the face of this new emergency, as representatives of thousands of creators in Europe, it is our duty to shed light on reality, to make sure that our cultural heritage is not dissipated and that everything possible is done, in terms of strategies, planning and financial support, to help the sector restart and resume its growth path “. (ITALPRESS). mgg / com 26-Jan-21 11:03
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