Home » Fast meals chain loses in courtroom: The Big Mac won’t be solely at McDonald’s sooner or later

Fast meals chain loses in courtroom: The Big Mac won’t be solely at McDonald’s sooner or later

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Fast meals chain loses in courtroom: The Big Mac won’t be solely at McDonald’s sooner or later

When you consider McDonald’s, you instantly consider the Big Mac. A double-decker burger with double meat, its personal distinctive sauce and small items of cucumber – which is beloved by all lovers. Until now, you’ll be able to solely discover the “Big Mac” within the branches of the American burger chain. That might now change, not less than in Europe.

Why: In a trademark dispute concerning the “Big Mac”, McDonald’s misplaced earlier than the EU courtroom in Luxembourg. On Wednesday (June 5, 2024) the courtroom determined that trademark safety shall be restricted once more. So the quick meals firm will lose the European trademark rights to the “Big Mac” hen merchandise. A delicatessen in Neu-Ulm additionally took over McDonald’s just a few years in the past.

These sorts are behind the “ja!” and “Gut&Günstig”

Request for removing of quick meals restaurant recordsdata

The courtroom justified its determination by saying that McDonald’s didn’t present any proof that the trademark had been used constantly for 5 years. The dispute began in 2017. Meanwhile, Irish quick meals chain Supermac utilized to the European Union Intellectual Property Office (EUIPO) to take away the “Big Mac” trademark from the EU.

The EUIPO partially granted the request in early 2019. However, it left trademark safety within the space of ​​poultry merchandise, amongst different issues. Supermac appealed to the EU courtroom, which overturned and reversed the EUIPO determination.

For instance, it discovered that McDonald’s didn’t present adequate proof to assist its use of the Big Mac trademark on hen sandwiches. Information on gross sales volumes, amongst different issues, was not out there.

The “well-known Big Mac” is common all through Europe

EU trademark rights, known as Union logos, apply all through the European Union and exist alongside nationwide logos. McDonald’s can nonetheless take motion towards the choice earlier than the following authority, the European Court of Justice (ECJ).

The firm stated on Wednesday that the favored “Big Mac” was common with prospects throughout Europe. McDonald’s is wanting ahead and proud to proceed serving native communities, because it has for many years.

With data from AFP.

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