Home » France: the vacuum cleaner bursts into the electoral campaign occupied by the issue of security

France: the vacuum cleaner bursts into the electoral campaign occupied by the issue of security

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PARIS – IS a very powerful German brand vacuum cleaner. But now the kärcher in France is synonymous with law & order. The first to use the name of this appliance in a slogan was Nicolas Sarkozy, in 2005, then Minister of the Interior who promised to “clean up the suburbs with the kärcher”. Now Valérie Pécresse also says she wants to “take the kärcher out of the cellar” against chronic insecurity in some neighborhoods.

The industrial vacuum cleaner, explained the candidate for the Élysée des Républicains, now represents a “flag of the right” and a “relentless policy with the bosses, the criminals”. “We will go and find them” promised the current governor of Ile-de-France, the region around Paris, who has included the construction of new prisons in her program and proposes to send foreign prisoners to serve their sentences in their countries. of origin.

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by our correspondent Anais Ginori


Meanwhile, the German group has asked several times not to be mentioned in political speeches: in vain. The German family-run company had published a lengthy paid press release in French newspapers in 2020. “Kärcher doesn’t want his name and brand to be taken and exploited in some political speech that talks about something other than his own. products “explained the company, recalling that the trademark is registered and protected by copyright. Already in the campaigns for the presidential elections of 2012 and 2017, the group had written a letter to the various candidates for the Elysée. It didn’t help, the name of the vacuum cleaner, also used in the cleaning of famous monuments such as the castle of Fontainebleau or the basilica of St. Peter, continues to be used by French politicians.

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Despite the pandemic alert and the problems of the cost of living, the topic of insecurity occupies the debate three months after the vote. Today Emmanuel Macron will be in Nice to announce the construction of a mega-commissariat in the fiefdom of the right and far right. The head of state – who is not yet officially a candidate for an encore – also wants to claim the results in strengthening means and resources for the French police, with a law approved at the end of a consultation called “Beauvau of security”, named after the seat of the Ministry of the Interior. Macron’s visit to Nice will be boycotted by Eric Ciotti, a deputy of the region and considered as the next Interior Minister in pectore of Pécresse. According to Ciotti, “Macron will leave a Clockwork Orange France to the French”.

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