Home » Gb, BoJo’s crusade against obesity among young people: stop advertising junk food on tv until 9pm

Gb, BoJo’s crusade against obesity among young people: stop advertising junk food on tv until 9pm

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The Johnson government had been thinking about it for a year: today the official presentation of a bill to fight obesity among young British people. Stop television advertising for the highest calorie food or drink (junk food) before 9pm. A measure that, according to the British health authorities, could eliminate up to 7.2 billion calories from the diet of British citizens and reduce the number of obese children by over 20,000. The Secretary of State for Public Health, Jo Churchill, recalled that the audiovisual content received by children “could have an impact on the decisions they make and the habits they adopt”, which is why “it is necessary to tighten the regulations”. Figures show that one in three children in the UK completing primary school is overweight.

At the entry into force of the reform, scheduled for the end of 2022, it will not be possible to broadcast advertisements for foods such as chocolate, soft drinks, ice cream, biscuits, sugary juices, breakfast cereals, chips or pizzas in the ‘protection’ interval. . The legislation will not apply to natural products such as olive oil or honey and will not affect companies with fewer than 250 employees. The measure is one of the toughest in the world on the subject and, according to calculations, could result in losses of 600 million pounds per year for industries by sector and lost advertising revenues of around 200 million for broadcasters such as ITV, Cannel 4, Channel 5 or Sky.

Boris Johnson has personally become a champion of health and the fight against obesity, especially after being admitted to intensive care for Covid last year. And in recent months he has repeatedly touted not only the importance of physical exercise, but also the beneficial effects of his renewed diet: among other things, supervised by his young third wife, Carrie Symonds

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