Home » In partnership with the Africa Creative agency, Itaú launches another film from the “Feito de Futuro” campaign

In partnership with the Africa Creative agency, Itaú launches another film from the “Feito de Futuro” campaign

by admin
In partnership with the Africa Creative agency, Itaú launches another film from the “Feito de Futuro” campaign

The movement that celebrates 100 years of Itaú has a new film for the “Made of the Future” campaign.

This time, the star is Jorge Ben Jor, who starts the video by explaining what he knows best – the difference between a success and a hit: “Success is fleeting. The hit crosses time. Modesty aside, I’m a hitmaker”, explains the artist.

Advertising

Staying contemporary, celebrating the past while shaping the future, was the reflection which gave rise to the bank’s new positioning and also connects with the singer’s trajectory, which crossed several eras of pop and was reborn in each one of them.

Thaiza Akemi, Marketing Superintendent at Itaú Unibanco explains that, “With the series of films from the Feito de Futuro movement, we invite people to value time, longevity and the legacy that each person builds in their lives. We want, through the narrative of artists who have crossed their time, to strengthen our role in the life and history of each client, investor and collaborator, bringing our new brand expression and institutional concept”.

The campaign so far has been represented by names like Fernanda Montenegro, Marta and Ronaldo. The films were developed by the Africa Creative agency.

Check out the campaign film below:

Datasheet:
Advertiser: Itaú
Agency: Africa
CCO: Sergio Gordilho
Co-CCO: Alexandre Peralta
Head of Design: Bruno Valença
DC: Renato Jardim
ACD: Dudu Barcelos
Creation: Renato Jardim, Cortez Pereira
Content: Maria Carolina Colicigno, João Machado, Caio Verçosa, Leandro Lucena, Mateus Souza
Service: Renato Broggin, Stephanie Barbatto, Isadora Charbel, Eduardo Chijo, Marina Buzzi Fontes
Media: Pedro Eustachio, Haroldo Paro, Rodrigo Rodrigues, Henrique Arakaki, Fabio Vannucci, Milena Oliveira, Nicole Cardoso, Jonathan Victor dos Santos
Planning: Ana Paula Kuroki, Pedro Fernandes, Guilherme Godinho, Victória Franco
Talents: Fernando Alonso, Bruna Cicolino and Leandro Motta
Production Agency: Rodrigo Ferrari, Mariana Hermeto and Gabriela Ferrer

See also  Alinne Rosa and Caio Castro decide to travel together after kissing in an electric trio at Carnival

FILM PRODUCER: O2 FILMES
DIRECTORS: Fred Luz | Fernando Meirelles
HEAD OF EXECUTIVE PRODUCTION: Flavia Zanini
EXECUTIVE PRODUCTION: Ed Tamachiro
EXECUTIVE ASSISTANT: Tiemi Fujise
SERVICE DIRECTOR: Rejane Bicca
SERVICE: Miriam Lima | Ivan Caetano
AFTER CARE: Nany Lucena
PHOTOGRAPHY DIRECTION: Juliano Lopes
ART DIRECTION: Claudio Amaral Peixoto
O2 RJ COORDINATOR: Marcelo Pires
PRODUCTION DIRECTOR: Daniel Favaretto
1ST ASSISTANT DIRECTOR: Akassia Gonaçalves
COSTUME/STYLIST PRODUCER: Marina Franco
HAIRDRESSER AND MAKEUP ARTIST: Pedro Sol
IMAGE RESEARCH: Henrique Pires

POST PRODUCTION: O2 Posts
ASSEMBLY: Beto Araujo
POST-PRODUCTION COORDINATOR: Claudio Tolentino
POST-PRODUCTION SUPERVISORS: Mariana Falcão | Beatriz Mazarak
COORDINATION ASSISTANTS: Igor Luis | Beatriz Maceio
FINISHERS: Henrique Gomes | Luiza Tomaz | Leno Taborda
VFX SUPERVISOR: Thiago Corá
COLORIST: Luciano Foca
ESTABLISHMENT: Ernesto Neto and Lucas Valente
MOTION: Caio Vinicius
FINISHER: Pedro Aquino

Som Producer: EVIL TWIN MUSIC
Musical production: André Namur, João Parisi, Peter Sauces, Murilo Faria, André Faria
Submission and sfx: Rafael Vieira, Gustavo Boselli, Andre d’Ávila and Paulo Ribeiro
Executive production and service: Juliana Tangary, Manoella Coelho da Fonseca, Letícia Brito, Thais Becker, Mariana Pascutti
Client approval: Eduardo Tracanella, Thaiza Akemi, Caroline Pintarelli, Pedro Smith, Paula Pazikas, Caroline Paluan

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy