The program of activities of the Consortium for the Protection of Mozzarella di Bufala Campana Dop, present in the Emirates as part of the collective of Afidop, the association of Italian PDO cheeses, was inaugurated today, on the occasion of the Italy National Day at the Dubai Expo. and IGP.
The opening of the events was inaugurated by the Foreign Minister, Luigi Di Maio and the Undersecretary for Sport Valentina Vezzali, who visited the M-Eating Italy space (“fine dining restaurant” designed to convey the experience of food Made in Italy) and met the director of the Protection Consortium, Pier Maria Saccani and the president of Afidop, Antonio Auricchio.
Italian cheeses presented themselves together at the Universal Exposition: with the Bufala Campana Dop there are in fact the Consortia for the Protection of Grana Padano, Gorgonzola and Pecorino Romano.
During the months of Expo, a series of events will be organized that will combine “pure” tastings with real show cooking, such as the one scheduled today and tomorrow with a menu based on DOP cheeses, including the “tricolor lasagnetta” of buffalo from Campania , which revisits the traditional eggplant parmigiana.
The Mozzarella di Bufala Campana Dop is presented at Expo Dubai with record numbers for exports. The Monitor of the Districts of the South, prepared by the Intesa Sanpaolo Studies and Research Department, relaunched the performance of Bufala Dop abroad. The monitoring concerns the first half of 2021. Compared to the same period of 2019 (pre-covid period) among the agri-food districts that are the driving force is the Campania buffalo mozzarella, which scores +28% compared to the period pre-pandemic, thanks above all to double-digit growth in exports to France, the first district destination, and to triple-digit growth in China. And in 2020, exports had already grown by 9.7% compared to 2019.
«Presenting united and compact at the first and most important post-pandemic international event is an added value for our great PDO cheeses. The increase in exports of Buffalo Mozzarella from Campania encourages us to continue growing in the coming years, even in distant markets. Consumers are asking us for further attention to the issues of quality and sustainability. Issues on which we are already working and which will allow us to win over the consumers of tomorrow in the world “, declares the director Saccani and adds:” The new European Green Deal and the Farm to Fork strategy will lead to a more equitable and sustainable food system for the environment, in which our Protection Consortium intends to play a leading role “.