Home » RAINBOW & KOMEN together for the fight against breast cancer. WINX CLUB partner of the prevention campaign

RAINBOW & KOMEN together for the fight against breast cancer. WINX CLUB partner of the prevention campaign

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RAINBOW & KOMEN together for the fight against breast cancer.  WINX CLUB partner of the prevention campaign

Rainbow, flagship of Made in Italy and among the main protagonists in the world for the creation of animated and live action content, and Komen Italia, the Italian organization that has been spreading prevention and fighting on the front line against breast cancer for 25 years, confirm this year too their extraordinary collaboration which began in 2021. The global content company founded by Iginio Straffi espouses the values ​​and projects of Komen, supporting her in the activities carried out with her characters who are bearers of positive and inclusive values.

Winx Club will be Komen Italia’s partner for the fourth consecutive year with the prevention awareness campaign. Participants in the event will be able to further support the fight against breast cancer thanks to a neck warmer bandana created exclusively on the occasion of the 25th anniversary of RACE FOR THE CURE and the 20th anniversary of Winx Club: the proceeds will be entirely allocated to the creation of Komen projects.

Race for the Cure it is the symbolic event of Komen Italia, and the largest demonstration to fight breast cancer in the world. Rainbow will be present at Circus Maximus in Rome with a busy calendar of activities and also great news: a corner entirely dedicated to the little ones, the Rainbow Kids Areawhere the properties and brands most loved by families will be present: Pinocchio and Friends, 44 Cats, Summer & Todd on the merry farm broadcast every day on Rai Yoyo; but also Geromino Stilton, the reliable and beloved companion of children’s extraordinary adventures created by Elisabetta Dami and translated into 53 languages, and The Smurfsa multigenerational brand famous all over the world.

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From May 9th to 12thall participants in the event will have the opportunity to meet the characters of many adventures, and will be able to have fun with games and creative workshops designed for this unmissable solidarity event.

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