Source title: Reshaping the border, not afraid of the future – on July 1, 2022 CIGA design Xijia X series · Matrix FOURTRY joint model, officially on sale
On July 1, 2022, the X-series·Matrix FOURTRY co-branded fully skeletonized mechanical watch under the Chinese original designer watch brand CIGA design has been sold exclusively on the Dewu platform. As a watch with a very futuristic sci-fi concept, the X series · Matrix has received extensive attention from watch enthusiasts from all walks of life before it was released.
CIGA design, as the first original designer watch brand in China, with its outstanding design concept and highly creative watchmaking craftsmanship, it will become the first in 2021 to be awarded the “Swiss Geneva Haute Horlogerie Award” (GPHG, the world‘s watch industry). “Oscar”) award-winning Chinese brand; at the same time, on the past June 29, CIGA design Xijia Blue Planet watch has become the first by the Geneva Art History Museum (MAH, Musée d’Art et d’Histoire) Collection of Chinese brand watches; adding glory to the development of the national watch industry, allowing the world to witness the rise of Chinese watches.
When the matrix restarts and the boundary between reality and imagination is destroyed, which side will you choose “Red Pill Or Blue Pill”? This time, CIGA design Xijia X series·Matrix FOURTRY joint model is inspired by “The Matrix”, and integrates precision machinery and matrix structure into the watch design. By infinitely expanding the boundaries of time and space, science fiction elements and Reality links, forming the unique visual sense of X series·Matrix, presenting a watch that subverts the conventional form, giving the new generation a spiritual core that dares to break through by themselves, without setting boundaries, and rethinking the boundaries between self-consciousness and the external world from a multi-dimensional perspective.
As a trendy brand incubated by iQIYI’s “Trend Partner” series, FOURTRY is committed to leading the trendy social culture of Generation Z, satisfying the shaping and presentation of diverse consumption scenarios by young groups, and conveying a distinctive dimension of life and a new generation of consumption. group values. This time, the mechanical watch jointly launched by CIGA design Xijia and FOURTRY conveys the value concept of X series · Matrix “reshaping the boundary, not afraid of the future”, and jointly presents the multicultural value concept, the futuristic technology element wrist watch. The wonderful link between decoration and trend culture, with the vertical and horizontal dimensions of the watch matrix space, reconstructs the multiple forms of time, and outputs the trend culture view of the Z generation who dare to reshape the boundaries and are not afraid of the future.
The case of the X series·Matrix FOURTRY joint watch adopts an integrated powder metallurgy process to create a whole-body matte frosted metal texture from the outside to the inside of the case, realizing a high-complexity shell-shaped structure. The hierarchical matrix space is accurately presented, maintaining the stable shape of the watch, vertical and horizontal, and maintaining stability; breaking the boundary between space and time with cyber aesthetics, presenting the ultimate matrix three-dimensional future space aesthetics, and sci-fi style breaking out.
This watch also uses minimalist and sharp lines to create a futuristic case without curves, which outlines the future concept of time and space interlaced, showing a fractal isomorphic volume and a boundless matrix momentum; The design of the three-dimensional hollow dial gives a panoramic view of the rhythm of the precise stacked movement inside the watch, and creates a future mechanical virtual space-time with the sharp case, and feels the future artistic aesthetics of the extreme coolness on the wrist.
Focused attention, advanced texture: the original “Xijia phantom pattern” is integrated into the classic X-shaped letter, and through the exquisite carving process, this watch has a unique dazzling effect; in addition, the brand also specially designed for X Series · Matrix has customized original book packaging gift boxes, continuing Xijia’s design concept of “reasonable, unexpected”, implementing the brand’s environmental protection values, and presenting original book packaging in a futuristic minimalist concept to explore the infinite avant-garde style Possibly, it can be said that the design of the brand in various details presents an unexpected visual focus.
Different, cooler experience: the watch reshapes FOURTRY’s iconic LOGO and strap into trend empowerment, the luminous LOGO shows a dazzling effect, the hands are injected with FOURTRY cool marks, and the visual impact is still felt in the dark night; matrix structure The dazzling silver column is added between the two, and the beauty and practicality coexist, opening the trend of the wrist; at the same time, more details of the watch also make the wearing experience of this watch the best effect: the built-in strap of the wristband is matched with the tail. With a porous design, the length of the strap can be adjusted freely, which is suitable for various wrist sizes; the strap is made of anti-allergic silicone material, which has the advantages of being flexible, anti-allergic, breathable, dust-proof, tough and wear-resistant, making the wearing experience more comfortable; X The lettering uses optical principles to engrave and polish the brand’s original “Xijia Phantom Pattern”, reflecting the dazzling brilliance of the wrist and creating an unexpected visual focus.
Extreme details, textured structure: The designer uses a very textured etching process to create a brand-specific TAG side face, which is highly recognizable; the crystal is made of sapphire material, with a Morse hardness of 9, which is second only to diamond in hardness. Scratch and wear-resistant, it can be transparent even if worn for a long time; the waterproof level of 3ATM is more suitable for various daily life needs.
With the awakening of the new generation of young consumers to the spiritual expression and value proposition of their own personality, watches with traditional chronograph functions can no longer meet the needs of contemporary people for wrist accessories. CIGA design, as the first original designer watch brand in China, always adheres to original design, reshapes the aesthetics of the wrist through the modern mechanical art design language, and gives the watch a new vitality and spiritual connotation; the founder Mr. Zhang Jianmin adheres to the Bauhaus The design concept of “form follows connotation” and the two fundamental aspects of “reasonable and unexpected” have established CIGA design’s unique brand DNA. The subversive innovative design concept has made Xijia not only a “dark horse” in the “National Trend” brand, but also in 2021, the brand will set a record of TOP1 in the sales of national watches on Tmall and Jingdong platforms, and won the Fully affirmed by the market.
As of this year, CIGA design has won a total of 17 international design awards with its excellent product original design capabilities, including nine of the 13 domestic watch red dot awards, and it is also the German red dot in the domestic watch field. The double winner of the Supreme Award and the German iF Product Design Gold Award. In 2021, CIGA design Xijia will be selected as the German iF 2017-2021 Global TOP3 in the watch/jewelry category with its innovative design capabilities together with Apple and Bulgari!
CIGA design Xijia has won the favor of many trend stars, rappers, and emerging actors because of its special product design concept and unique appearance design – it is worn in performances, programs and private clothes. CIGA design Xijia also works with many star bloggers. It interprets the mechanical cool style and aesthetic attitude on the wrist.
CIGA design, as a cutting-edge national fashion designer watch brand in the new consumption field, uses pioneering design elements as inspiration, and is committed to conveying the aesthetics of mechanical art to the public. Driven by such a design concept, it continues to trigger the user’s expression of their own inner spirit and form a unique visual sense. The X series · Matrix presents a subversive watch form, giving the new generation the spirit of daring to break through and set no boundaries Core, rethinking the boundaries between self-consciousness and the external world from a multidimensional perspective.
The X series·Matrix FOURTRY co-branded watch aims to convey the value concept of “reshaping boundaries and not afraid of the future”, presenting the wonderful link between futuristic technology element wrist ornaments and trendy culture. Welcome to pay attention to CIGA design. For more brand information, please go to the official account of the brand.