An advertising campaign commissioned by the University of Leuven (Leuven) in Belgium to promote his linguistics studies is sparking controversy. “So you will no longer order a ‘Ndrangheta for dessert”, is the slogan shown on the posters that stand out in the streets of Brussels and its surroundings at this time. A commercial that was intended to be ironic, but had the opposite effect, despite the studies proposed by the university focus on the fight against stereotypes.
“It is inconceivable that in 2020 we still have to observe style drops like that of a university a few tens of kilometers from Brussels, or in the institutional epicenter of a pulsating, all-encompassing, inclusive and multiracial Europe, which leverage negative, harmful stereotypes of the dignity of a people, in this case ours, to sell some language courses “, commented Vicky Gitto, president of the Italian Art Directors Club (Adci), the association of Italian advertisers heard by the agency beraking latest news.
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