Home » Strasbourg, two girls aged six and 11 stabbed outside school. The attacker was stopped

Strasbourg, two girls aged six and 11 stabbed outside school. The attacker was stopped

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Strasbourg, two girls aged six and 11 stabbed outside school.  The attacker was stopped

Rome, 17 April. (beraking latest news) – “In Danone, economic sustainability goes hand in hand with social and environmental sustainability and, through the ‘Social Megaphone’ model, business becomes a concrete tool to have a positive impact on people and communities. A real mission that involves the Group’s brands on a daily basis in bringing health through nutrition to as many people as possible.” Fabrizio Gavelli, President and CEO of Danone Company Italia & Grecia, said this on the occasion of the presentation of the book ‘Il Megafono Sociale. A new model of value creation’ which contains Gavelli’s thoughts edited by the journalist Maria Cristina Origlia.

To make “our action increasingly concrete, widespread and structural – added the CEO of Danone – we need positive synergies with communities, with other companies, with the third sector and with institutions”. Then Gavelli recalled that every year in Italy “around 10 billion euros are invested in advertising: these are progressively growing figures, just think that in the last two months, January-February, spending in this field increased by 3.7 %, a positive trend which for the main 10 sectors marks +13.3%. Let’s imagine what virtuosity would be generated if companies decided to dedicate even just a small part of these investments to projects that build their brand, but at the same time have a social impact.” The ‘Social Megaphone’ model – underlines the manager – tells of a new way of doing business and marketing, not only campaigns aimed at sales, but valorization of brands according to the social cause they decide to embrace, thus encouraging people to adopt behaviors more sustainable both inside and outside the company”.

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The presentation of the book – which was held yesterday in Rome at the headquarters of Cattaneo Zanetto Pomposo & Co – was attended by the undersecretary of the Mef Lucia Albano; the Minister of Health advisor Andrea Costa; Senator Elena Murelli and deputies Ilenia Malavasi and Elena Bonetti, Enrico Sassoon – Editor in Chief at Harvard Business Review; the president of the Fondazione Banco Alimentare onlus Giovanni Bruno, and the founder of PizzaAut Nico Acampora.

“In the panorama of Italian entrepreneurship, Danone has established itself as an example of success in the field of corporate social sustainability with its numerous initiatives, the fight against malnutrition on the one hand, the promotion of the month of the heart on the other and the support for the elderly population in vaccination – said the undersecretary of the Mef Lucia Albano – Following the recommendation of the Council of the EU on the development of the framework conditions of the social economy, the theme of the social economy has assumed fundamental importance precisely on the agenda national politics. We have already heard at the Ministry of Economy and Finance a variety of voices who have closely experienced the reform of the Third Sector and who will be protagonists of the next development. In this context, I have started a discussion at the MEF in order to define the themes of the recommendation plan and I can announce that I have created a working group, to give all participants the opportunity to guarantee this constant dialogue which is the heart of the reform of the Third sector and is above all the nucleus of the construction of an Italian plan, as the European recommendation requests”.

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“People must be at the center of corporate but also social life – the words of Senator Murelli – Institutions must encourage and cultivate corporate relationships that bring value to society. The Social Megaphone as a business model towards an inclusive society must be an example of a virtuous model for many companies that can integrate more and more with the territory in which they operate and in society”. Social inclusion is a “fundamental value and a community is mature when it manages to take care of others. In this sense, the example of the ‘Social Megaphone’ – reiterated Malavasi of the Social Affairs Commission in the Chamber – shows us a possible path: doing business runs in harmony with restoring opportunities for society and the well-being that is created can inspire something profound for the companies themselves, putting the person and their well-being at the centre”.

The certification for “gender equality, which we introduced as one of the Pnrr projects – recalled Bonetti, AZ-PER group leader in the Social Affairs Commission of the Chamber – is an extraordinary lever for the business world. The results we are obtaining are very significant and important: more than 1600 companies have been certified to date. The fact that with this certification there is a tax advantage and one in the field of public procurement demonstrates that public investment recognizes a collective social benefit in this lever. A pact must be promoted in the country between institutions, businesses and the third sector. The certification has incentivized companies to adopt innovative practices to support parenting and promote female employment. Dialogue with businesses is also necessary to inspire reforms such as the Family Act which has also made that integrated approach carried forward through innovative forms of business organization structural, and no longer just bonuses or one-offs”.

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