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Swisscom sure: the new way to insure

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Swisscom sure: the new way to insure

Swisscom is expanding its portfolio of insurance services by launching “sure”, the ON/OFF insurance created from the intermediation of insurance products offered by first-rate partners. The range of policies stands out for its simplicity, transparency and flexibility.

For some years now, Swisscom has been offering insurance products such as the “Easy Cyber ​​Insurance” policy or the “Easy Protection” supplementary device guarantee. Swisscom is now expanding this offering by collaborating with various partners in the insurance sector and launching the “sure” range.

«We want to satisfy a need expressed by our customers, who are looking for simple and digital solutions»he declares Dirk Wierzbitzki, Head of Private Customers at Swisscom.

ON/OFF insurance

The peculiarity of the new products is that they are so-called ON/OFF policies. In other words, these insurance products can be taken out online when needed, quickly and without complications, choosing the duration with flexibility.

Three fundamental principles unite the proposed products: simplicity, transparency and flexibility.

1. Simplicity: products can be purchased and modified online without complications. The premium is charged on the Swisscom invoicewithout the need to receive a separate payment slip by post or email.
2. Transparency: in My Swisscom, the customer always has all the policies under control. You can consult your insurance coverage and manage your insurance without any complications.
3. Flexibility: most insurances can be canceled at the end of each month with 14 days’ notice and the premium is payable on a monthly basis. Always monthly, the customer can change the insurance coverage (increasing or even reducing it) depending on his needs and the life situation in which he finds himself.

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The best of two worlds

«Trust is essential, both in telecommunications and in the insurance sector. We want to start from there to offer our customers everything they need, according to the “single source” model. An important thing to underline is that by launching «sure», Swisscom does not become an insurance company but only an intermediary of insurance products. We work together with first-class insurance partners and have developed the various offers together with them.” Dirk Wierzbitzki spies.

The partners are Zurich Insurance Company SA, AXA Insurance SA and Europäische Reiseversicherung ERV. A synergy that benefits everyone: the insured persons, Swisscom and the insurance partners. Customers benefit from the digital offering of the My Swisscom platform and the excellent products of reliable insurance companies such as Zurich Switzerland. Robert GremliHead of Brokers & Partnerships and member of the Executive Board of Zurich Switzerland, says: «I am extraordinarily happy with this alliance between two companies with strong brands. The distribution of Zurich products through Swisscom sure offers added value in particular to digitally familiar customers.»

Different partners and many products

Together with ERV, Swisscom has launched leisure insurance. The product combines two components: Assistance SOS, which insures against mishaps during free time activities, and cancellation costs insurance. It can be taken out for a period of 1 to 22 days – practically instantly, without much notice. Walter Wattinger, CEO of Europäische Reiseversicherung ERV, highlights in particular the convenience of the new offer for customers: «Together with Swisscom, we are happy to present an offer that meets customer demand for insurance solutions that can be taken out easily and without complications.»

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Since 23 April, Swisscom has been offering combined insurance for household contents and private liability with Zurich Insurance Company Ltd. Thanks to its flexible coverage, the insurance adapts perfectly to customer needs.

In the coming weeks, however, Swisscom will offer rental deposit insurance together with AXA. Potential contractors will receive the offer at the most suitable time. Dominique Kasper, head of non-life insurance at AXA Switzerland, explains that this detail constitutes great added value for them: «Thanks to the collaboration with Swisscom we can offer customers a service that can be used as needed, for example when they are about to move.»

The integration of further products is planned between now and the end of the year, such as legal protection insurance, travel insurance and motor vehicle insurance. Customers can take out these new insurances online in just a few clicks, as well as flexibly change the deductible, make monthly payments or cancel the policy.

For the moment the products are reserved for Swisscom customers with their own My Swisscom Login, but in the future it is planned to make them available also to those who are not Swisscom customers.

Licensed image Depositphotos

Swisscom sure: the new way to insure

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