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Tiscali acquires BIKE, a multimedia reality dedicated to the world of bicycles

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Tiscali acquires BIKE, a multimedia reality dedicated to the world of bicycles

Tiscali Italya Tessellis group company active in the Telecommunications and Media&Tech sectors, the process of expanding the offer of editorial content and services continues, with the acquisition of the BIKE channels, multiplatform focused on the variegated world of two wheels, and BFC Media S.p.A., digital and media company listed on Piazza Affari.

The Tessellis groupwith the galaxy of portals gravitating around Tiscali.itis today among the top 10 web publishing companies in Italy for accesses and page views and with this acquisition takes a further significant step forward in the strategic direction of repositioning itself as a media company.

After the launch of Gamesurf, the Gaming and Entertainment portal, and Milleunadonna, the publishing proposal dedicated to the female universe, Tiscali is now targeting the public of cycling enthusiasts.

Bike, with its highly qualified content on cycle tourism, sport cycling and sustainable mobility, available on TV (digital terrestrial and satellite), web and print media, it is a cross-media reality, unique at a European level.

Bike Channel presents biking as a lifestyle: two wheels are the “passe-partout” for travel, sport and local discovery experiences; is the only channel dedicated to cycling that broadcasts 24/7 on Sky and digital terrestrial channels.

Bikechannel.it it is the daily window on the world of cycling and the privileged place of interaction of the reference community, where it is possible to exchange advice, information and travel reports. The site offers continuous updates, exclusive articles and video interviews.

BIKE is the prestigious paper magazine dedicated to the culture of life on the bike and smart mobility and is distributed on newsstands in conjunction with Forbes on a quarterly basis.

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As a whole, the Bike community reaches over 3 million people through its various channelswho share values ​​such as a healthy life, “slow living”, sustainability, accessibility but also a passion for sport cycling and for competition: a structured community that enriches that of Tiscali, thanks to the 8.5 million unique browsers and 240 million page views per month of its portals (data source: Mapp, June 2023).

The world of biking is a rapidly growing sector and represents an opportunity for development for the entire Italian economy: in 2022, cycling tourism in Italy generated a turnover of 7.4 billion euros, while the Italian production of bicycles and components has almost reached 2 billion in turnover. In this context, Tiscali con Bike will offer organizations and selected companies in the sector the opportunity to participate in a real “laboratory” of communication and engagement, the “Bike Club”to interact with the community of enthusiasts and further contribute to the growth of the sector.

“Incorporating Bike’s assets among our properties is a fundamental step in the path of development, growth and strategic redevelopment of Tiscali’s Media&Tech division. And not only because we are acquiring the only multi-platform vertical in Europe dedicated to the world of bikes, but also because this allows us to significantly diversify our editorial offer and thus take on a truly cross-media value”. commented Francesco Sortino, Media&Tech director of Tiscali Italia.

Photo bikenight.it

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