UVALDE (Texas) – Flowers cry too, Jim Morrison said. But not the arms manufacturers. Not the bigwigs of the NRA, the National Rifles Association, gathered these days with thousands of members at the Brown Convention Center in Houston, Texas. Nor is Donald Trump. Three days earlier there was the massacre at Robb Elementary School, three hundred kilometers from here, where nineteen children and two teachers were killed by a boy, armed with AR-15s: but here the tragedy became part of the show, outraged at each passage, right from the moment of the hasty “commemoration” lasting less than twenty seconds.