NEW YORK – Sports shoe manufacturer Nike is suing a New York-based company that produced the “Satan Shoes” in collaboration with the rapper Lil Nas X. Although the shoes carry the company logo, they do not have its endorsement. The trademark infringement complaint was filed in federal court the same day the artist and Mschf Product Studio Inc released a limited series of sneakers, which contain a drop of human blood on the sole, mixed with red ink. , and of which there are only 666 units (number linked to Satanism), at a price of $ 1,018.
The shoes have a red sole, the inscription Luke 10:18 (reference to the biblical verse in which the apostle speaks of Satan) and a bronze pentacle pendant, a symbol also linked to the world of the occult. On the box drawings of the circle of hell with snakes and the damned.
22-year-old rapper Lil Nas X, Montero Lamar Hill, sponsored satanic shoes with the Brooklyn Mschf collective that, before Satan shoes, he had realized the Jesus shoes, with holy water in the sole. Six employees of the provocative small New York company, which produces unique items such as toaster-shaped bath bombs and other oddities, would donate blood to make the shoes.
At the time of sale the shoes were sold out in less than a minute.
Some politicians accused Nike of promoting Satanism, and the company had to respond to criticism by ensuring that it was not involved in the design or sale of the shoes.
Lil Nas X was nominated for a 2020 Grammy Awards, in six different categories, including Best New Artist and Album of the Year. It won for best video clip and best pop performance by a duo with Old Town Road. Montero (Call me by your name) was released on March 26, 2021. The rapper is cheering on Twitter and Instagram for free publicity for him and his latest album.