Industrial Bank Xiamen Branch Enhances Consumer Protection Efforts
Industrial Bank Xiamen Branch has been dedicated to providing finance for the people, focusing on convenience and benefit for financial consumers. With a strong commitment to protecting the rights and interests of customers, the bank has implemented various measures to improve its consumer protection services.
One of the key initiatives taken by the bank is the optimization of business processes to provide efficient services. By implementing the “top leader responsibility system” on consumer protection, the bank has increased the leadership team’s involvement in consumer protection education. This has resulted in better quality of consumer protection services, efficient response to customer demands, and improved customer experience.
In addition to optimizing business processes, Industrial Bank Xiamen Branch has also introduced a new missionary model to inspire positive energy in finance. The bank has established various financial education bases and consumer protection stations to educate the public on financial knowledge and prevent risks. Through initiatives like the “Five Entry” publicity activities and partnerships with local communities and schools, the bank has successfully raised awareness on consumer rights and interests.
To further engage with the public, Industrial Bank Xiamen Branch has installed a “consumer protection themed carriage” on Metro Line 2, providing information and education to citizens. Moving forward, the bank remains committed to fulfilling its social responsibilities and will continue to conduct educational and publicity activities to enhance customer satisfaction and overall financial awareness.