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The evolution of a brand: from low cost to smart cars

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In just over 20 years Dacia has gone from being a low cost brand to a manufacturer appreciated for the quality of its products offered at the right price. It was in fact 1999 when Renault bought 100% of the Romanian brand, starting a profound transformation of the Romanian brand.

If with the first generation of Duster he democratized the concept of compact SUV, today with the electric Spring he wants to offer a zero-emission model with about 230 km of autonomy for less than 20,000 euros. It is based on the Renault City K-Ze, a 100% draft car that the Losanga company already produces and sells in China. The electric motor delivers 33 kW (44 horsepower) and 125 Nm of torque and is powered by a 26.8 kWh lithium-ion battery The car reaches a top speed of 125 km / h (100 km / h in Eco mode) . The mass of less than one ton (975 kg) contributes to the autonomy.

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The innovations will continue with the production version of the Dacia Bigster concept, an SUV about 4.60 meters long built on the CMF-B platform of the Renault / Nissan Alliance.

For the Renault group, Dacia is a strategic brand, thanks to its strong penetration in emerging markets, due to the high margins it is able to generate and to the synergies with the group. An example? The Renault Arkana marketed in Russia was born on the same platform as the Duster. Global competitiveness will further improve over the next five years, thanks to the new Business Unit Dacia-Lada pensata precisely for developing markets.

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