Home Business CITIC Securities: The core value of short video marketing will not change in the medium and long-term growth momentum can be expected_ 东方 Fortune.com

CITIC Securities: The core value of short video marketing will not change in the medium and long-term growth momentum can be expected_ 东方 Fortune.com

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[CITIC Securities: The core value of short video marketing will not change the medium and long-term growth momentum can be expected]CITIC Securities Research reported that the current macroeconomic, policy supervision and other factors have put pressure on the short video marketing market, but e-commerce, new consumption and other advertising Increased demand is expected to support the overall growth of short video marketing. At the same time, personal information protection will standardize the development of the industry, but it is not expected to change the core value of short video marketing. Advertiser demand is still expected to remain strong in the future, and short video platforms represented by Douyin and Kuaishou are expected to continue to optimize algorithmic technology and advertising capabilities. The short video marketing industry is optimistic about the core value and medium- and long-term growth momentum based on the huge traffic base, diversified marketing methods, and high accuracy of delivery. (Securities Times)

  CITIC SecuritiesResearch reportAccording to the report, the current macro-economy, policy supervision and other factors have put pressure on the short video marketing market, but the increase in advertising demand for e-commerce and new consumption is expected to support the market growth of short video marketing. At the same time, personal information protection will standardize the development of the industry, but it is not expected to change the core value of short video marketing. Advertiser demand is still expected to remain strong in the future, and short video platforms represented by Douyin and Kuaishou are expected to continue to optimize algorithmic technology and advertising capabilities. The short video marketing industry is optimistic about the core value and medium- and long-term growth momentum based on the huge traffic base, diversified marketing methods, and high accuracy of delivery.

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(Source: Securities Times)

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